Welcome to the complete technical SEO guide for beginners in India 2024. This ultimate guide is for everyone who wants to master technical SEO, even without a technical background. The word “technical SEO” will not scare you anymore. Make sure to stick to this blog till the end to get details about all the essential aspects of technical SEO.
Have you started doing SEO, and all your tactics revolve around keyword research, meta descriptions, and backlinks? Well, you are not the only one. When it comes to SEO, these techniques are usually the first ones that marketers add to their list.
While these strategies help improve your website’s visibility in organic search, there are other ones you should be implementing. Another set of practices also falls under the SEO umbrella that mainly helps in easy crawling and indexing.
Before we deeply discuss these technical SEO strategies in the complete technical SEO guide for beginners in India, let us first understand what technical SEO is and why it is crucial.
Let’s dive into the guide.
What is Technical SEO?
Technical SEO refers to any SEO work apart from the content. It is based on the behind-the-scenes elements that power your organic growth, such as mobile optimization, site architecture, and page speed. These aspects of SEO might not be the hottest, but they are extremely important.
Also, we can define technical SEO as anything you do that makes your website easier for search engines to crawl and index. Technical SEO, link-building, and content strategy all work parallelly to help your pages rank higher in search.
The first step to improve the technical SEO of your website is to conduct a site audit that tells you where you stand by. And the next step is to create a strategy or plan to address the issues where you fall short. All these steps will be covered in-depth below.
Technical SEO vs. On-Page SEO vs. Off-Page SEO
Search Engine Optimisation is mainly divided into three buckets:
- On-Page SEO
- Off-Page SEO
- Technical SEO
Let’s quickly cover what each of these means in this section of the complete technical SEO guide for beginners.
On-page SEO optimizes your website or web pages and makes them more search-engine friendly. On-page SEO helps search engines to understand your content better and rank them higher for more visibility in relevant searches. You can optimize the title, headline, meta tags, internal linking, URL structure, page content, etc. You have the most control over on-page SEO because everything is on your website.
Off-page SEO refers to steps taken and efforts implemented outside the website to improve the rankings; that is why we also call it off-site SEO. The process includes taking steps to improve the end-user’s perception of the website and its popularity and trying to improve the trustworthiness of the website. The quality and quantity of backlinks boost the PageRank of a page. All other things being equal, a page with 100 relevant links from credible sites will outrank a page with 50 relevant links from credible sites or 100 irrelevant links from credible sites.
Technical SEO is also under your control, but it might seem tricky to master since it’s less intuitive.
Know Why Technical SEO is Important
You may be tempted to ignore this component of Search Engine Optimisation entirely; however, it plays a significant role in your organic reach and traffic. Your content might be unique, thorough, and well-written, but only a search engine can crawl it, and only a few people will see it. And if you don’t have a solid technical SEO foundation, your content will have no visibility on search engines.
How Complicated Is Technical SEO?
It depends. The fundamentals are not difficult to learn, but technical SEO can turn complex and hard to understand. But we have kept things as simple as possible in this complete technical SEO guide for beginners in India.
Now, in the complete technical SEO guide for beginners in India, let’s move on to the essential aspects of technical SEO that are very important to understand.
This chapter of the complete technical SEO guide for beginners in India will cover how to make sure search engines can crawl your content efficiently.
How Does Crawling Work?
Like any other process, search engines also start with discovering. But the question is finding what exactly.
Discovering new content.
For this process, search engines use crawlers and spiders. Crawlers are the robots that find new content and update the existing content on the website. The content discovered by crawlers can be anything from text, images, and PDF to even a webpage. Regardless of the type of content crawlers find, it is learned through links.
The name given by Google to its crawlers is Googlebot. These spiders start the process by compiling a list of a few web pages or websites. Then they follow all the links on those web pages to find new content and URLs. This whole process is named crawling in search engine optimization.
There are several ways that can help you control what gets crawled on your website. Below are a few options.
The Robots.txt file tells the search engine crawlers which URLs they can access on your website, which means robots.txt gives directions where they can or can’t go.
In robots.txt, you can use a crawl-delay directive supported by many crawlers and set how often they can crawl pages. Unfortunately, Google doesn’t respect this. You may change the crawl rate in Google Search Console for Google.
If you want a page on your site accessible to some users but not search engines, then you may choose one of these three options:
- Some login system
- HTTP Authentication ( where the password is required for access)
- IP Safelisting ( which allows only particular IP addresses to access the pages)
This setup is best suited for member-only content, internal networks, or test, staging, and development sites. It will allow a group of users to access the page, but search engines will not be able to access these pages and will not index them.
How To See Crawl Activity?
For Google, in particular, the easiest way to see what the crawlers are crawling is through the “Crawl Stats” report in Google Search Console, which provides complete information about how they’re crawling your website.
If you want to see your crawl activity on the website, you will require access to your server logs and possibly use a tool to analyze the data better.
Each website will have a different crawl budget, a combination of how often Google bots want to crawl your site and how much your site allows. The pages that are more popular and change frequently will be crawled more often, and pages that are not well-linked or do not seem to be popular will be crawled less often.
If crawlers find signs of stress while crawling your website, they will typically slow down or stop until conditions improve.
After the pages are crawled, they are rendered and sent to the index. The index refers to the master list of pages that can be returned and displayed for search queries. In the next section of the complete technical SEO guide for beginners, let’s discuss the index.
Now, in this section of the complete technical SEO guide for beginners, how to make sure that pages on your site are indexed and check how they are indexed.
A robot meta tag refers to that HTML snippet that tells search engines how to crawl or index a particular page. It is placed into the <head> section of the webpage and looks like this:
<meta name=”robots” content=”no index” />
When multiple versions of the same web page exist, Google will choose one to store in its index. This process is known as canonicalization, and the URL selected as the canonical will be the one shown by Google in search results. There are various signals search engines use to choose the canonical URL, including:
- Canonical tags
- Internal links
- Duplicate pages
- Sitemap URLs
The easiest way to check how Google has indexed a page is to use the URL Inspection Tool in Google Search Console. It will display the Google-selected canonical URL.
Technical SEO Quick Wins
In the complete technical SEO guide for beginners in India, now we will learn about some quick technical SEO tips that can help you boost your rankings.
While doing SEO, prioritization is one of the hardest things you will face. There are a lot of best SEO practices, but some of them will have more impact on your rankings and traffic than others. Here are some of the recommended strategies that should be prioritized:
Make sure the web pages you want the users to find can be indexed in Google. The two previous sections of the complete technical SEO guide for beginners were all about crawling and indexing, and that was not by chance.
You can check the Indexability report in Site Audit to find pages that can’t be indexed and the reasons why. This feature is accessible in Ahref Webmaster Tools.
Reclaim Lost Links
Websites tend to change their URLs over the years. In several cases, these old URLs have links from other websites. If you do not redirect them to the current pages, these links are lost and no longer count for your pages.
It is still possible to do these redirects, and you can quickly reclaim the lost value for your web pages. You may think of this practice as the fastest way of link-building you will ever do. You can find opportunities to reclaim lost links using the “site explorer” option in any SEO tool.
To reclaim lost value, you’ll want to use 301 redirections for old URLs to their current locations.
Add Internal Links
The hyperlinks that connect one web page to another webpage on your website are known as internal links. They help your web pages be found and rank better. Creating an internal structure is crucial for search engines and user experience.
Add Schema Markup
Schema Markup is a code that helps search engines understand your content better and powers many features that can help your website stand out from the others in the SERP. Google has a search gallery that displays the various search features, and you need to apply schema markup for your website to be eligible.
Additional Technical SEO Strategies
In this section of the complete technical SEO guide for beginners, we will discuss some additional technical SEO strategies for better rankings. These strategies may require more effort and offer fewer benefits than the quick tips discussed in the previous section. And it doesn’t mean that you should not be focusing on them; it is mentioned to give you an idea of how to prioritize various SEO practices.
Page Experience Signals
These are lesser ranking factors than the ones we discussed before, but still, you want to take care of them for the sake of users. They usually cover aspects of the website that impact user experience(UX).
Core Web Vitals
Core web vitals are the speed metrics part of Google’s page experience signals used to measure user experience. These metrics measure several things, such as visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID).
HTTPS protects the communication and connection between your browser and server from being intercepted and tampered with by attackers. This provides confidentiality, integrity, and authentication to most of today’s www traffic. It is better if your pages load over https and not HTTP.
Any website that displays a lock icon in the address bar uses HTTPS.
In simple words, it displays if web pages communicate correctly and are easily used by people on mobile devices.
Now, the question arises, how do you know how mobile-friendly your website is? You may check the “Mobile Usability” report in Google Search Console. This report tells you if any of your web pages have issues with mobile-friendliness.
Hreflang – For Multiple Languages
Hreflang is an HTML attribute used to specify a webpage’s geographical and language targeting. If you have the same page with multiple versions in different languages, you can use the hreflang tag to tell search engines about these variations. It helps them to serve the correct version to their users.
General Maintenance / Website Health
The tasks involved are not likely to have much impact on your rankings but are generally good things to fix for user experience.
Broken links are links on your website that point to non-existent resources. These can be either internal or external.
You may use Site Audit in any SEO tool to find broken links on your website.
Redirect chains are redirecting series that happen between the initial URL and the destination URL. To find these, you may use several SEO tools.
Technical SEO Tools
In this section of the complete technical SEO guide for beginners, here is a list of tools that can help you improve your website’s technical aspects.
Google Search Console
Google Search Console is a free tool by Google that helps you monitor and troubleshoot the appearance of your website in their search results.
You may use Google Search Console to find and fix technical errors, see structured data issues, submit sitemaps, and more.
Other search engines like Bing and Yandex also have their versions.
Google’s Mobile-Friendly Test
Google’s Mobile-Friendly Test checks how easily a user can access your page on a mobile device. Along with this, it also identifies particular mobile usability issues, such as the use of incompatible plugins, text that is too small to read, and so on.
This mobile-friendly test shows what Google sees when they crawl the page. You can also use the Rich Result Test to see the content that Google sees for mobile devices or desktops.
Chrome DevTools is Chrome’s built-in web page debugging tool. This tool can debug page speed issues, improve web page rendering performance, and more.
From a technical SEO viewpoint, it offers you endless uses.
Other than this, many technical SEO tools can help you make your website up to the mark from per technical viewpoint. Have a look.
- Screaming Frog
- Yoast SEO
Best Place To Learn Technical SEO
The last and most crucial section of this complete technical SEO guide for beginners includes the most popular SEO course in India that can help you get started with your career.
To start a career in SEO, you require some skills, and opting for the right SEO course can help you learn these skills. And with so many options available in the market, you might need clarification about making a choice. Well, we have made this easy for you because the SEO course mentioned below is the best SEO course in India to embark on your career in SEO.
SEO Course By Haryana School Of Digital Marketing
Course Name: SEO Course By HSDM
Duration: 1 Month
Mode: Online and Offline, both available
Fees: ₹ 10,000
Trainers: Mr. Dinesh Jangid and Ms. Amanpreet Kaur
Address: 1st Floor, Sco 36p, Sector 14 Pocket A, Hisar, Haryana 125001
Phone Number: 9509269864
Hope this complete technical SEO guide for beginners in India has provided you with all the answers you were looking for. As mentioned in the guide, technical SEO is very effective in boosting the rankings of your website.
So, what are you waiting for? If you want to start a full-fledged SEO career, you must learn technical SEO, and for this, you can opt for the best SEO course in India, provided by the Haryana School Of Digital Marketing.
We hope that you have found this article valuable. You may comment below if you have any doubts or reviews about the article. We will be more than happy to respond.