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Affiliate Marketing Guide For Beginners In India 2024 – Complete Guide

by Nov 6, 2023Blog0 comments

SEO Guide For Beginners In India

Are you an aspiring affiliate marketer looking for a complete affiliate marketing guide for beginners in India 2023? Well, we have got you covered. Here, we have all you need to know about affiliate marketing in this complete affiliate marketing guide for beginners in India. Let’s dig in.

When I first heard about people making money online with Amazon, Flipkart, or other e-commerce websites, it was astonishing to me. Have you also wondered, like me, how they do it? Also, how do people create a source of passive income in this competitive world? 

Well, they make it possible with affiliate marketing. Over the years, affiliate marketing has become extremely popular as an easy-passive income-making profession in India and worldwide. 

If you want to start affiliate marketing in India, you must know all the basics and this complete affiliate marketing guide for beginners in India 2023 includes all the information that you need to know. Affiliate marketing is neither a trick nor magic, but it is a well-organized marketing system that requires the affiliate marketer to know the required process. 

Let us get started by understanding what digital marketing is. 

Table of Contents

Know What Is Affiliate Marketing – Complete Affiliate Marketing Guide For Beginners In India 2024

Affiliate marketing refers to earning money by marketing products and services to a specific targeted audience through recommendations. In this marketing strategy, usually, an online retailer rewards the affiliate for each customer listed through a promotion on the website with a fee. 

When we talk about affiliate marketing, there are typically four kinds of parties involved: 

  • Affiliates
  • Product Creators
  • Networks
  • Consumers

Note: It is not always required to have a network to be an affiliate, but the other three parties, affiliates, product creators, and consumers, form the core of an affiliate program.

Let’s discuss these in detail. 


An affiliate, also known as a publisher, can be an individual or a company. These are content creators or bloggers offering content related to their particular niche. The affiliates promote the item or service by creating content such as videos, articles, or other media. 

Affiliates also promote their content to get deals by generating search traffic from Search Engine Optimisation, setting up advertisements, or developing an email list. When one of the users produces a transaction using their affiliate, which can be a purchase or sending a lead kind, the affiliate gets a commission. And the commission entirely depends on the affiliate program terms.


A merchant, who we can also call a product creator or marketer, is usually the developer of the products and services developer. They provide commissions and profit sharing to the affiliates promoting their brands’ products and services. 

The seller can be a service provider or a company that shares the commission with every affiliate who can get the customers to purchase their product or services.

Affiliate Network

An affiliate network acts as an intermediary between the merchants and their affiliates. In some cases, the affiliate network is not required, but businesses choose to deal with affiliate networks to build a layer of trust. The affiliate network deals with the relationship and supplies third-party checks and balances. 

Some popular affiliate networks include CJ, ClickBank, and ShareASale.


Consumers are the ones who buy the product or send the lead kind using the affiliate links for the affiliate to get a commission. You get paid when your user produces a transaction or conversion if you are an affiliate. The conversion deal might be anything from a lead form submission, click, or sale.

How does Affiliate Marketing Work?

In the next section of the complete affiliate marketing guide for beginners in India 2023, let us discuss how affiliate marketing works. 

Affiliate marketing is a sales model where a brand pays a third party to sell its product or service. They are affiliate marketers if you have seen bloggers, social media influencers, or listened to a podcast promoting a product. When they recommend these products and services to their audience, they get a commission for the sales that happened by their referral.

After you choose an affiliate program, you will get a unique code or link from the merchants that will allow them to track every customer you send their way. And when the consumer purchases the product, you earn a commission.

In most cases, affiliate marketing is performance-based which says that you only get paid if your visitor acts. And it is the reason we also call affiliate marketing performance-based marketing. 

You can find affiliate programs directly through a brand or an affiliate network such as ShareASale, Clickbank, etc. Regardless, here is how a basic affiliate program works:

  • You promote Brand A on your blog, website, or social network.
  • Someone clicks on your unique affiliate link or uses your unique affiliate code. 
  • They purchase with Brand A using your link.
  • The affiliate network or the company records the transaction.
  • The purchase gets confirmed by Brand A.
  • You receive a commission.

Pros And Cons Of Affiliate Marketing in 2024

There are both pros and cons of Affiliate Marketing. Let us understand both in this part of the complete affiliate marketing guide for beginners in India 2023. Check out.

Pros Of Affiliate Marketing

Affiliate Marketing offers numerous advantages; some important ones are listed below.

Zero/Minimum Investment

Have you known that affiliate marketing allows you to run your business with zero costs? But you might be thinking about how to start affiliate marketing with no money. You are simply required to choose a product and connect with the affiliate partner. 

There are multiple ways to promote your affiliate links without spending money. Also, you do not have to invest any money in the creation or development of the product. 

The only thing you need to do is to buy a domain or hosting at a minimal cost for your website. Once you get confident, you can further opt for premium services to create more links and better assistance.

Easy To Start

One of the main reasons people opt for affiliate marketing is because it is easy to start and can help you generate a passive source of income. Anyone can create an affiliate marketing journey by performing some simple steps. 

Billion-Dollar Business

Affiliate marketing is undoubtedly a billion-dollar business and growing rapidly in India. The growing trend of affiliate marketing opens the doors to numerous opportunities. So, if you think you have talent, you must start affiliate marketing and try your luck.

Learn And Earn

You can learn through any profession when you deal with a respective responsibility. But when you do affiliate marketing, it offers you more options and opportunities than any other sector understands.


An exciting feature of affiliate marketing is that it offers different rewards to affiliate marketers, as mentioned below.

Pay Per Sale – In this policy, the company pays a minimum percentage of the sale price; we can also call commission on the purchase made by the customers when they click on your affiliate link.

Pay Per Click– In this policy, the company pays the affiliates for the number of users directed to the website with the unique affiliate link. Pay Per Click doesn’t require affiliates to make a sale to get paid.

Pay Per Lead – This policy rewards the affiliates when they fill out the contact form by filling in their personal information and details. 

Market Ready Audience

The best thing about affiliate marketing is that it offers a broader space for the affiliates to promote products and services. And with the overall market, the chances of customers clicking your website increase.

Additionally, different brands and products have an established reputation already among the audience. So, when you promote such brands or products as an affiliate, it helps you earn more.

High-Income Potential

In the beginning, you might think that affiliate marketers only get a small commission on each sale made by the customers. But when you combine the small commission from each sale, you get a better income. You can expect unbelievable income if you are talented and creative and can generate a high number of sales. 

Extensive Products And Marketplace

Lastly, there are extensive products and marketplaces in affiliate marketing, which means you can promote any products and services through the market. And it will help you to reach the targeted customers to generate better affiliate income. 

Moreover, you can also choose to promote such products that pay higher affiliate commissions, and if you select popular products, there is a broader marketplace to attract customers.

Cons Of Affiliate Marketing in 2024

Indeed, affiliate marketing is an interesting method to generate a source of passive income, but there are also a few weak points. Therefore, before starting your journey in affiliate marketing, you must be aware of these weak points. 

Commission-Based Payment

Affiliate marketing differs from other marketing campaigns as it works with a sales commission-based model. While affiliates still get the payment for users who click on their affiliate link, the primary mode of their income is when a sale takes place with their affiliate link. 

Needs Hard Work And Patience

When you start your journey with affiliate marketing, you require patience and hard work to create and maintain a solid presence. You might have seen some exceptions, but the affiliate marketing journey is not easy. 

It needs you to be dedicated to the product you are promoting and show your creativity that helps you to make your product stand out from the other products in the market. Additionally, you can use different strategies to succeed in this industry.

No Control Over Competition

Another downside of practicing affiliate marketing is that you do not have any legal rights over the affiliate marketing programs, which means you must follow the rules set by the merchants or affiliate networks.


With offering plenty of opportunities, affiliate marketing is also a risky industry. It does not promise that you will earn a specific figure. You might have some good or bad days.  

If you do not work on a better and more creative strategy, you can become a failure in affiliate marketing. Therefore, you should perform your best to get the maximum income. Once you have established a label and grown a more comprehensive range of audiences, you can expect a steady income. 

Choosing The Right Product

It is not easy to choose a product from many options because there is always a risk of choosing the wrong one. To succeed in affiliate marketing, you must perform your homework and search for the right product that suits your style. 

How To Start Affiliate Marketing in 2024?

This section of the complete affiliate marketing guide for beginners in India 2023 will help you know how to start affiliate marketing. Check out the following steps.

Choose Your Niche Based On Research

To become a successful affiliate marketer, doing niche research is the best thing you can do for your affiliate business. Doing this can ensure your business has higher earning potential and help you make money for years to come. 

In this process, you need to analyze the competitive landscape, get details about affiliate programs available in your niche and get ready to create a sustainable content plan and affiliate marketing strategy.

Some of the most important niches you can opt for in 2022 are-

  • Technology
  • Health and Wellness
  • Business & Money
  • E-Commerce Products
  • Online Gaming & Apps

Choose The Right Platform

If you have decided on the niche in your mind, now comes the time to determine what kind of content you want to create and where to post your affiliate content. 

The two main and the most popular for affiliates to get started: are websites or a YouTube channel. 

YouTube can be an excellent choice to grow a specific audience, create a brand, and recommend affiliate products to an audience that relies on you and your recommendations. But also, there are some downsides to starting affiliate marketing with a YouTube channel mentioned below:

  • It takes longer to create videos than to write content.
  • Videos are harder to outsource.
  • It will be harder to grow your email list when you work on YouTube.
  • YouTube videos tend to make less affiliate money than blogs.

Ultimately, it is excellent to have both a website and a YouTube. Also, if you embed videos on an affiliate website, it is also a perfect way to boost conversions. But, if you are a beginner, starting affiliate marketing with a blog will be easier. 

Pick A Profitable Affiliate Program

It is easy to sign up for an affiliate program but spreading yourself to this is one of the top mistakes that beginners in affiliate marketing make. 

It is better to start with a finite number of affiliate programs with solid conversions, reasonable commissions, and reliable demand. 

Here are three key ways to choose a good affiliate program:

  • First, assess earning potential
  • Second, consider the competition
  • Third, evaluate brand alignment and reputation

Usually, there is no cost involved in signing up for an affiliate program. But if you want to promote your website using ads and other means that require money, you must bear the cost.

When you have selected some affiliate programs in your specified niche, it is time to create content. 

Create Optimised Affiliate Content in 2024

None of the steps you performed earlier will matter if you don’t have high-quality content that converts. 

Indeed, creating content for affiliate marketing is more than only adding affiliate links to an existing Blogspot. When you create content for affiliate marketing, you need to help your audience decide whether to buy a product or service not directly on your website with the best and most creative techniques.

Here are examples of high-converting affiliate marketing content: 

  • Product Review
  • Product Roundups
  • Product Comparisons
  • Resource Pages
  • Tutorials
  • Ebooks

You can create different kinds of content, such as a write-up post, use images, create a video, tell a story or create something really interesting to engage your audience. Also, avoiding products or services you have not used yourself is better. 

Drive Traffic To Your Affiliate Site

Now, that you have performed the former steps, it is time to drive traffic to your carefully selected affiliate offer. You can do it through social media platforms, email lists, and SEO blog posts. 

The key to doing this is to reach people looking to purchase the product or service or capture their email addresses to inform or educate readers before making the purchase. 

Some tremendous free traffic resources for affiliate marketing are social media sites like Twitter, Pinterest, Instagram, and Reddit, but they require time and effort to do work. 

But you can do the most successful affiliate marketing by growing traffic through Search Engine Optimisation (SEO).

You can target buyer intent keywords to reach users heading to Google before buying the product or service. This technique will make it easier for you to get clicks on your affiliate links and earn commissions than trying to promote to people who are not ready to purchase. 

One more free traffic source that is not highly recommended is affiliate marketing through email. 

Build A Simple Affiliate Marketing Funnel 

An affiliate marketing funnel is a process that guides users from the beginning of their buyer journey to the point where they are customers again.

Funnels play a crucial role when you are required to take an audience that is not ready to buy and warm them up to your product and offer.

With the help of a funnel, users stick with you throughout all stages of a buyer’s journey. They are ready to make a purchase even if they joined you weeks or months before.

The four main stages of a buyer’s journey are:

  • Awareness – The prospect observes and identifies the problem.
  • Consideration – The prospect considers possible solutions to their problem.
  • Conversion – The prospect makes a purchase decision and becomes the customer.
  • Loyalty – A good customer experience leads to trust and repeat purchases. 

Track And Increase Your Affiliate Revenue in 2024

Finally, now it’s time to talk about tracking. 

Proper tracking is considered one of the most critical aspects of successful affiliate marketing. 

If you give yourself visibility into what is or is not working in your affiliate marketing strategy, it helps you make more money faster and with fewer pieces of content. 

Tracking also helps you understand what strategies you can implement in the future to target and engage more audiences. 

Mistakes To Avoid In Affiliate Marketing in 2024

Once you perform well in the broad overview of affiliate marketing, ensure you don’t slip up on the details. And this section of the complete affiliate marketing guide for beginners in India will guide you on this.

Some small and seemingly unimportant decisions add up to make or break your success. The following are some of the most common mistakes you should avoid in Affiliate Marketing. 

Making Your Intro Too Long

Whether you are creating videos or writing content, you have seconds to grab your audience’s attention. Keep intros sweet and short by making it clear what they will gain by sticking with you.

Targeting The Wrong Part Of The Buying Cycle

If your audience doesn’t understand the offer, they won’t purchase; it doesn’t matter how hard you try to sell. The content you share should match your audience in the buying cycle, providing information where needed.

Not Including A Clear Top Recommendation

Product comparisons and roundups are high-converting content, but your customers want a clear recommendation. You can make it easier for your consumers to decide by letting them know what you prefer.

Not Suggesting And Linking To Alternative Affiliate Products

In today’s world, consumers out there are more and more skeptical. If you suggest a product as the solution for everything, it will raise red flags. Instead, it is good to make honest evaluations and acknowledge the advantages of alternatives. It will be even better if you can capture revenue by using affiliate links for competing products.

Not Tracking Affiliate Metrics

The most successful affiliate marketers treat their marketing as a business what it is. Tracking allows you to optimize revenue based on data-driven insights rather than guessing and gut instincts. 

If you avoid these mistakes, you will be able to better than 90% of new affiliate marketers who lose their readers before the first click.

How to Promote Affiliate Products in 2024?

the promotion method of affiliate products are very important so, there is two way to promote affiliate products first one is the organic way and the second one is inorganic (Paid Method). A details overview of promotion is given below

Organic way (Unpaid Method)

there are some organic ways with the help of that you can easily promote affiliate products without investing in ads. Some organic methods are given below

  • SEO (Search Engine Optimisation)
  • Social Media (Facebook, Instagram)
  • Youtube
  • Pinterest
  • Quora
  • Medium.com

Inorganic Method (Paid Method)

If you do not want to follow the organic method then you can use inorganic or paid methods. In the inorganic methods, we need to run paid ads on Google, Facebook, Instagram, and other platforms.

How Much Can You Earn As An Affiliate Marketer in 2024?

Affiliate Marketing sounds fascinating, but the main question is how much you can earn through it. Check out this section of 

In affiliate marketing, commission rates vary as different companies have different rules. 

On average, the Amazon associates program offers around 1% to 10% on each sale. But affiliate networks like Thrive Market and ButcherBox offer about 20% flat commission per sale. You will also find other affiliate programs that offer 30% commission and more.

That entirely depends on how much you can earn as an affiliate marketer. You can expect better earnings if you have decided on a familiar niche, found a good strategy, and partnered with a reputed affiliate.

The affiliate marketing industry is at its growing stage and is expected to grow at higher and higher rates. And there is no limit to how much you can earn with affiliate marketing. Making money with affiliate marketing is a smart way to earn money online. You are required to put little effort and time, and it offers you great rewards.

Top Affiliate Marketing Blogs To Follow In 2024

As a beginner, you might want to know about blogs that can help you learn affiliate marketing better and stay updated about the industry. Well, this complete affiliate marketing guide for beginners in India 2023 covers you.

Below is the list of best blogs and publications that aspiring and professional affiliate marketers should follow in 2022. Have a look.

  • AM Navigator
  • Affiliate Summit Blog
  • Tapfiliate
  • Smart Passive Income Blog By Pat Flynn
  • SugarRae
  • Neil Patel
  • Authority Hacker
  • Zac Johnson
  • SEMRush
  • BloggingWizard
  • MarketSplash
  • HubSpot
  • Paperform

Popular Affiliate Marketing Programs In India 2024

In the section mentioned above, you have learned how to start affiliate marketing, so this section of the complete affiliate marketing guide for beginners in India 2023 will tell you about some popular affiliate marketing programs in India that can get you started in affiliate marketing.

Reseller Club

If you wish to earn higher commissions, you should choose Reseller Club. It is a reseller hosting company where affiliates are required to promote them worldwide.

Amazon India

Amazon India is a renowned name for affiliate marketing that has taken India’s e-commerce to the next level. With Amazon India, you can expect high rates of commissions and high website conversion rates. What could be better than this? Right! Signing up on Amazon as an affiliate is easy, as you can do this with your existing account. 

Once you sign up with Amazon India as an affiliate, you get access to different tools that you can use to promote products effectively. 


Flipkart is another prevalent platform in the Indian eCommerce industry that offers you a high conversion rate. Flipkart offers different commission rates for other products, which you can check from their affiliate marketing program page.

To enhance their affiliate marketing game, Flipkart also provides marketers with helpful tools like banners, widgets, sets of products, and more. These tools can help you increase your traffic.


You must have heard the name GoDaddy as it is one of the most popular domain name registrar providers. They have started an affiliate program for India where the expected commission rates are as high as 100%. It would be nice to start your affiliate marketing journey in India with GoDaddy as it offers you various plans and products.

GoDaddy offers huge commission rates to affiliate marketers in domains, hosting plans, email accounts, and reseller plans. You get customer support round the clock. Additionally, you can access ready-made banners with a single click only. 


The last name on the list that can help you start your affiliate marketing journey is VCommission. It is a CPA network and home to the leading and popular eCommerce websites such as eBay, Myntra, Snapdeal, and HomeShop 18. 

VCommission as an affiliate partner offers you a chance to earn better commissions through installed apps, e-commerce sales, and lead generation.

Best Place to Learn Affiliate Marketing in 2024 – #1 Affiliate Marketing Course 

As a beginner, you might find it difficult to get started with affiliate marketing and you might feel the need for guidance. For that, you can opt for an affiliate marketing course. Here, in this complete affiliate marketing guide for beginners in India, you will learn about the best place from where you can learn affiliate marketing. 

Haryana School Of Digital Marketing also known as HSDM provides one of the best affiliate marketing courses in India. They will guide you from zero to an advanced level about affiliate marketing from how to get started to how to earn big income – everything included. So, if you want to start your journey, then do not look further and opt for HSDM’s affiliate marketing course for proper guidance. 

Affiliate Marketing Course By Haryana School Of Digital Marketing

Course Name: Affiliate Marketing Course By HSDM

Duration: 1 Month

Mode: Online and Offline, both available

Fees: ₹ 10,000

Trainers: Mr. Dinesh Jangid

Affiliate Marketing Course Syllabus 2024

Before you get started with your affiliate marketing, take a look at the affiliate marketing course syllabus that should be covered in a good affiliate marketing course. This part of the complete affiliate marketing guide for beginners in India covers this aspect thoroughly.

  • Introduction to Affiliate Marketing
  • Basics of Online Business 
  • Online Money-Making Formula Introduction and Mindset 
  • How Affiliate Marketing Works 
  • Niche Selection, Offer Selection, and Bonuses 
  • How to Create an Account on Affiliate Network
  • How to Choose Profitable Products 
  • Landing Page Creation 
  • Affiliate Marketing Permonational Method
  • How to Write a Profitable Product Review 
  • Optin and VSL Page Creation 
  • Email Marketing and Automation

Frequently Asked Questions (FAQs)

What is Affiliate Marketing?

Affiliate marketing is one kind of performance-based marketing in which the company or a brand rewards a commission to one or more affiliates for each customer or visitor brought by their marketing efforts.

What does an affiliate marketer do?

Affiliate marketer refers customers to companies through various marketing efforts where they make purchases and affiliate marketer gets paid a commission.

What is an affiliate program?

Affiliate programs are such arrangements a merchant pays affiliates to send them customers. The customer purchases from the merchant and the affiliate gets paid.

What is an affiliate network?

An affiliate network is a program that acts as a middleman between the affiliate and the merchant.

Can you do affiliate marketing with no money?

You can only start affiliate marketing without money by getting an affiliate link and sending it to people you know.


Affiliate marketing seems to be an excellent as well as interesting way to earn money online. If you are trying to explore new ways of earning extra income or creating a source for passive income, then affiliate marketing can be a great choice for you. 

In this complete affiliate marketing guide for beginners in India 2024, everything about affiliate marketing is included that you are required to know as a beginner. You can simply understand what affiliate marketing is, how affiliate marketing works, the pros and cons, or how you can start affiliate marketing as a beginner. 

To conclude, affiliate marketing is worth it. You can expect a huge commission for putting in the minimum effort. If you seriously want to pursue affiliate marketing, then go through this blog to understand the ins and outs of this marketing model. 


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