Are you aspiring to start a career in SEO and do not know how to proceed? Well, your search is over here. Because here, we have created a complete SEO guide for beginners in India 2023. This article includes everything you need to know about SEO as a beginner. This guide covers various points you should know before learning Search Engine Optimisation or opting for an SEO Course in India.
And if you are a newbie in the world of SEO, then we assure you that this complete SEO guide for beginners in India 2023 is definitely going to help you in the best way possible.
But before we discuss anything else in this complete SEO Guide for beginners in India, the first thing we must understand is what SEO exactly is.
Scope Of SEO In India – Complete SEO Guide For Beginners In India 2023
Here we start our complete SEO guide for beginners in India by discussing the scope and future of SEO in India in 2023.
In today’s world, SEO has emerged as a hot career opportunity in India in 2023. The future of SEO is safe.
Do you ever think that the Internet is going to vanish? No, right! Then, it will be stupid to say that the scope of SEO will be lost. The Internet is growing and still expected to grow at higher rates, and with more and more users on the Internet and Google, the demand and scope of SEO will rise. Indeed, it is an ever-growing field that ensures a bright future in 2022 and the coming years. If you still have any doubts, look at the stats below.
SEO Industry Statistics
- 68% of internet experience begins with a search engine. (BrightEdge)
- 0.78% of Google Searchers click on the links on the second page. (Backlinko)
- The top Google result receives around 32% of all clicks (Backlinko)
- 92.96% of global traffic is from Google Search, Photos, and Maps. (Sparktoro)
- 53.3% of the internet traffic comes from organic searches. (BrightEdge)
- An SEO professional’s estimated yearly salary is around $60.5k (Backlinko)
- SEO generates 1000% more traffic than organic social media. (BrightEdge)
- 60% of marketers claim that inbound (SEO, blog content, is their highest quality lead source. (HubSpot)
- SEO leads have a close rate of 14.6%. (HubSpot)
- 69.7% of search queries contain four or more words. (Ahrefs)
What Is SEO?
SEO stands for Search Engine Optimisation, a process or technique that helps you create and optimize your website according to search engines. Also, it helps improve the quality of your website, increase its visibility on SERP for relevant searches, and apparently attract more customers to your business.
The main goal of performing Search Engine Optimisation is organically increasing page rankings. You do not have to pay a single penny to get your website ranked on the first page of the search engine. It is all possible because of search engine optimization and completely depends on your SEO efforts and how much you follow SEO ranking factors.
Note to remember: Most people believe that SEO helps to rank our website, but the truth is that with the help of SEO, we rank our keywords, not our website.
Types Of SEO
Now, let’s move on to the types of Search Engine Optimisation. Commonly, SEO is divided into three parts:
- On-Page SEO
- Off-Page SEO
- Technical SEO
As the name suggests, On-Page SEO optimizes your website or web pages and makes them more search-engine friendly. On-Page SEO helps search engines to understand your content better and rank them higher for more visibility in relevant searches. You can optimize title, headline, meta tags, internal linking, URL structure, page content, etc.
The following are some of the many factors of On-Page SEO:
- Keyword Research
- SEO Title
- Headings and SubHeadings
- Meta Tags
- Internal Links
- External Links
- Content Optimisation
- The keyword as Image ALT Tag
- Length of Article etc
The main goal of implementing On-Page SEO strategies is to provide better and more informative content for users and search engines. Additionally, On-Page SEO is also known as on-site SEO because all the optimization efforts are implemented on the website only.
Here Off-Page SEO refers to steps taken and efforts implemented outside the website to improve the rankings; that is why we also call it off-site SEO. The process includes taking steps to improve the end-user perception of the website and its popularity and trying to improve the trustworthiness of the website.
All this can be done by having people support and promote the content on your website. Also, it is said that backlinks are the heart of Off-Page SEO. Backlinks refer to those links provided by one website to another to show search engines that the other websites trust the content on your website. And having backlinks from highly authorized sites will have a positive impact on the rankings of your website.
Have a look at some of the Off-Page SEO factors:
- Social Bookmarking
- Guest Blogging
- Article Submission
- PR (Press Release)
- Web 2.0
- Email Outreach
- Image/Video Submission
- Pdf Submission
The main goal of implementing Off-Page SEO on your site is to increase the trust and authority of your website for the search engines and users.
Technical SEO includes anything that affects the visibility, performance, or how search engines access your website. It may include page speed, indexing, crawling, schema, site structure, etc.
Check out some Technical SEO factors:
- Site Speed
- Structured Data (Schema)
- White Space
- Canonical Issue
- Code Error
The main goal of Technical Search Engine Optimisation is to provide better crawling and indexing of the website by implementing various strategies.
Techniques Of SEO
After discussing the types of SEO, let us now move on to the techniques of Search Engine Optimisation in this complete SEO guide for beginners in India. There are three techniques of SEO in common:
- White-Hat SEO
- Black-Hat SEO
- Grey-Hat SEO
White Hat SEO refers to such SEO strategies and techniques that provide better search results to the users without breaking the guidelines and the rules of search engines. This SEO technique mainly prioritises the audience over the search engines. The best way to accomplish a website successfully and ethically is by using White-Hat SEO. Also, this technique has advantages such as good quality service, mobile-friendliness, and easy navigation to your website.
In Black-Hat SEO, the main focus is to find out algorithmic loopholes and achieve the desired results. It includes tactics and strategies that follow the proper guidelines by search engines such as Google. This technique is used for getting good rankings in an unethical way by doing activities that are against the guidelines, such as hacking into other websites or getting backlinks in those loopholes.
Grey-Hat SEO is a dark concept that stays somewhere between white-hat and black-hat SEO. We can define Grey-Hat SEO as such techniques that are black hat but pretends or disguised as white hat. Still, Grey hat SEO is against the guidelines of search engines. It includes various strategies such as generating duplicate content, buying old domains, cloaking, buying links, and purchasing buyers. Following this form of SEO is highly not recommended, and one should be completely aware of what exactly they are doing with it.
How Do Search Engines Work?
The next topic we will cover in this complete SEO guide for beginners in India is the working of search engines.
Before you start learning Search Engine Optimisation(SEO), you must know how search engines work because knowing this will help you understand better how to get better rankings on Google. The better you understand search engines work, the better you will learn how to implement SEO strategies.
Matching all the terms and keywords a user enters in a search bar and presenting the results that are relevant to a search query seems like a huge task. To understand how the system works, let us quickly look at the elements that make everything happen.
Search Index –
A search Index can be defined as a digital library with all the information gathered by search engines using a crawling process. And search engines only find the relevant results for the searches from this digital library.
Search algorithms refer to intrinsically crafted programs that not only match the search queries within the search index but also rank the relevant results based on various SEO ranking factors.
There are three key processes that make search engines work are –
Like any other process, search engines also start with discovering. But the question is discovering what exactly.
Discovering new content.
For this process, search engines use crawlers and spiders. Crawlers are the robots that find new content and update the existing content on the website. The content discovered by crawlers can be anything from text, images, and pdf to even a webpage. Regardless of the type of content crawlers find, it is discovered through links.
The name given by Google to its crawlers is Googlebot. These spiders start the process by compiling a list of a few web pages or websites. Then they follow all the links included in those webpages for finding URLs to find out new content and URLs. All these newly discovered links are then added to its index.
As the crawlers discover new URLs or links, they keep them adding to their index. You can call it a massive library of all the discovered URLs. Search engines retrieve these URLs whenever the user searches for any term or keyword and present them with the relevant URLs and a good match.
The ranking process is the culmination of crawling and indexing joined with search engine algorithms performing several tasks, including evaluating web pages in the search index with ranking factors.
Search engines go through the relevant links in their search index to provide the best and desired results to the users. And ordering all these URLs based on various factors is called ranking.
For any search query, if you see any result on the top, you can believe the fact that in the eyes of the search engine, the result ranking higher is more relevant than the other result. Also, you can restrict search engine bots from crawling through the pages you might not want to rank; in that case, those pages won’t be indexed and, therefore, will not get ranked.
So, if you want to get ranked on the Search Engine Result Page(SERP), you must make sure they are being crawled and indexed by the search engines to appear as top results. And the rest you need to do is search engine optimization to improve your site’s ranking or web pages.
Pros and Cons Of SEO
As it is said that there are always two sides to a story. As SEO offers you numerous advantages, there are also some disadvantages of SEO as well. In the complete SEO guide for beginners in India, let’s understand the pros and cons of SEO next.
Eligibility Required For SEO
Another thing we are mentioning here in the complete SEO guide for beginners 2023 is the qualification or eligibility criteria for learning Search Engine Optimisation.
Yes, it is a thinkable question: What is the qualification or eligibility criteria for learning SEO? Then, let us tell you that there is no specific qualification required, or there are not any specified eligibility criteria for SEO.
If you are a school student, a college student, or even a working professional, anyone can learn SEO; the only requirement is to be interested in the topic.
But there are a few skills mentioned below that can help you learn SEO better, and you should have these skills before starting an SEO course.
- Basic computer knowledge is required.
- Basic Knowledge of MS Word.
- Knowledge of WordPress (Website Creation) like HTML & CSS
- Knowledge of Domain and Hosting Server
- Writing Skills
- Basic Knowledge about Search Engines like Crawling and Indexing.
- Basic Knowledge of Graphics for making blog thumbnails.
- Basic knowledge of Social media like LinkedIn, Facebook, Twitter, Pinterest, Quora, Reddit, etc.
- Last but not the least, common sense.
Career Opportunities For SEO In India
There are so many job opportunities available for SEO in India in 2022. And all the popular job platforms such as naukri.com, Linked In, Monster Jobs, Indeed, etc. offer a huge number of jobs for SEO in different fields mentioned below.
The responsibility of an SEO Executive is to increase website traffic through on-page and off-page SEO, implement keyword strategy and maintain performance reports.
Another job role you can opt for after learning SEO is as a content writer. As a content writer, you will be responsible for developing SEO-friendly content, editing and optimizing website content, driving organic traffic, and increasing engagement through content.
Web Analyst/ Data Analyst
A web Analyst or Data Analyst is responsible for market research and analysis and creating reports using website analytics tools.
An SEO consultant gives SEO advice and suggestions and handles SEO work for clients.
SEO Team Leader
Another job role in the field of SEO is to become an SEO team leader; for that, you will be responsible for maintaining your team working on multiple SEO projects.
If you are more interested in Off-Page SEO, you can also work as a Link Builder. For this, you will have to create backlinks for client websites.
You can become an SEO trainer only after you gain expertise in the field of Search Engine Optimisation. When you become an SEO trainer, you will be responsible for teaching SEO to the students theoretically and practically both.
SEO Salary In India Based On Designation
As we mentioned in the previous section of the complete SEO guide for beginners in India 2023, you can opt for various job roles after learning search engine optimization; below, we have shared the details about their salary structure.
|JOB TITLE||AVERAGE SALARY(LPA)||RANGE|
|SEO Executive||₹ 1,80,000||₹ 1L-2L|
|SEO Analyst||₹ 2,33,000||₹ 2L – 2.5L|
|SEO Specialist||₹ 2,74,000||₹ 2.5L – 4L|
|SEO Manager||₹ 5,55,000||₹ 5L – 7L|
|SEO Director||₹ 7,00,000||₹ 7L – 18L|
|SEO Consultant||₹ 3,12, 000||₹ 2L – 3.5L|
SEO is a growing field, and with more and more experience in the field, it can lead to a highly remunerating
SEO Course Syllabus 2022
Another thing we thought was important to be included in this complete SEO guide for beginners in India 2023 is the SEO course syllabus which will let you know what skills you will learn in your upcoming SEO course. Check out.
- Introduction To SEO
- Website Planning And Creation
- Keyword Research
- Content Writing
- Local SEO
- SEO Sales Funnel
- SEO Methodology
- Search Intent
- Page Attributes
- SERP Attributes
- Featured Snippet
- Schema Markup
- On-Page SEO Optimisation
- Off-Page SEO Optimisation
- Technical SEO Optimisation
- YouTube SEO
- Google Publisher Centre
- Google Analytics
- Google AdSense
- 200+ SEO Ranking Factors
- SEO Audit
- How to get clients in SEO?
Tips To Start A Successful Career In SEO
Now, when you know almost everything you need to know as a beginner, the next thing you might want to know is how to land a dream job in the SEO field or how to start a successful career. Well, in this section of the complete SEO guide for beginners 2023, we have listed some pro tips to kickstart your career in SEO.
- Build up your SEO skills
- Improve your writing skills
- Acquire basic development skills
- Build up your analytical skills
- Learn how to use SEO tools
- Become an expert in Google webmaster guidelines
- Get practical, build your SEO experience
- Become Google Ads certified
- Get your first client
- Prepare for the SEO interview
What Does An SEO Expert Do?
Now, here comes an important question. Many students who want to learn SEO also want to know the answer to this question: what exactly does an SEO expert do?
So, let me answer this question: the main work that an SEO specialist or expert is responsible for is to identify techniques, strategies and tactics to increase website traffic and obtain a higher ranking placement on the search engine result page(SERP).
Well, there are other things too that you can opt for after learning SEO, such as many people who work as content writers, link builders, team leaders, YouTube SEO experts, and SEO trainers.
SEO Blogs You’ll Want To Bookmark
For additional help in this complete SEO guide for beginners in India, we have mentioned below some popular blogs you will want to bookmark. These SEO blogs will help you gain more knowledge about Search Engine Optimization and stay more updated about SEO with deep insights. Check Out.
- The Moz Blog
- Neil Patel
- Dinesh Jangid
- Search Engine Land
- Search Engine Journal
- SEMrush Blog
This section of the complete SEO guide for beginners in India mentions SEO books that can help you learn SEO better as a beginner. Check out.
- SEO For Beginners: An Introduction To SEO Basics
- Entity SEO: Moving from Strings to Things
- The Art Of SEO: Mastering Search Engine Optimization
- The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
- The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
- Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
- Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
- The Link Building Book
- Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW
- How Google Works
- Entity-Oriented Search
Free Complete SEO Course by HSDM
Most Popular SEO Course In India – Where Can You Learn SEO?
The last and most important section of this complete SEO guide for beginners includes the most popular SEO course in India that can help you get started with your career.
To start a career in SEO, you require some skills, and opting for the right SEO course can help you learn these skills thoroughly. And with so many options available in the market, you might be confused about making a choice. Well, we have made this easy for you because the SEO course mentioned below is the best SEO course in India to embark on your career in SEO.
SEO Course By Haryana School Of Digital Marketing
Course Name: SEO Course By HSDM
Duration: 1 Month
Mode: Online and Offline, both available
Fees: ₹ 10,000
Trainers: Mr. Dinesh Jangid and Ms. Amanpreet Kaur
Address: 1st Floor, Sco 36p, Sector 14 Pocket A, Hisar, Haryana 125001
Phone Number: 9509269864
FAQs For Complete SEO Guide For Beginners In India – 2022
What is SEO?
SEO stands for Search Engine Optimization, and it refers to the process of creating and optimizing the website according to the search engine to achieve higher rankings on SERP, i.e. Search Engine Result Page.
Why is SEO important?
Most traffic tends to visit the top 5 search results on SERP. And with the help of SEO, your website can appear in one of the top positions and get more traffic.
Is SEO a good career?
Yes, SEO is a promising career opportunity in 2022 as it is one of the most sought-after careers in the digital marketing field that gives you access to diverse opportunities.
Are SEO skills in demand?
The answer is yes. There is high demand for quality SEO skills in the market.
How much time does it take to learn SEO?
It takes around 1-3 months to learn SEO basics; however, the advanced concepts take from 6 to 18 months.
Is SEO worth it in 2022?
Yes, SEO is completely worth it – in 2022, in the future, in the past, and always.
Is SEO a dying industry?
Don’t be fooled: SEO is not dying ever. It is growing and evolving much more than it was years ago.
Hope this complete SEO guide for beginners in India 2023 has provided you with all the answers you were looking for. As mentioned in the guide, Search Engine Optimisation is a very effective way to reach your goals when doing things online.
So, what are you waiting for? If you want to start a full-fledged SEO career, you must opt for the best SEO course in India, provided by the Haryana School Of Digital Marketing.
We hope that you have found this article valuable. You may comment below if you have any doubts or reviews about the article. We will be more than happy to respond.