If you want to start a copywriting career or upskill your copywriting, you definitely landed at the right place. Today on the HSDM blog, we provide you with an ultimate copywriting guide for beginners in 2023 that will set you off to the right start.
Every business needs relevant, high-quality, engaging content to increase reach and conversion rates. You might find it difficult to always come up with something new every time that will make customers take action. And it is the primary reason why content writers and copywriters are in high demand.
While copywriting is quite a in demand, it is one of those career options that almost anyone can master; the only requirement is the will to learn.
But before we start with the step-by-step copywriting guide for beginners and the best copywriting tips, let us clearly understand what copywriting is and how you can become a copywriter.
What is copywriting?
Copywriting is often confused with content writing and content marketing. While they share a few features, copywriting differs from content writing and marketing. And for anyone who wants to become a copywriter, it is essential to know what copywriting means.
Copywriting is simply defined as writing content to promote and market a specific product, service, or business. The main aim of copywriting is to persuade and influence people to take a particular action, such as buying the product or subscribing. The copywriter’s responsibility is to create a copy, i.e. the content, as persuasively as possible.
A copy can be written in several forms, all with the same goal of making the stakeholders or customers take a specific action. Some of these copywriting forms are:
- Ads Copy
- Website Copy
But copywriting is much more than just words. An excellent copy tells a compelling story and represents your brand image. Copywriting techniques help to pull on the strings that trigger the decision-making process for whoever reads what you’re writing.
Copywriting doesn’t sell products or services, it sells lifestyle and emotions.
What Does A Copywriter Do?
A copywriter is someone who writes persuasive and creative content for the internet or printed publications. They create informative content for clients and businesses to persuade readers to perform an action.
However, not all copywriters write advertisements; some only work on creating landing page copy and emails as a copywriter.
Additionally, copywriters can also have their particular niches, such as marketing copywriting, medical copywriting, and technical copywriting.
Responsibilities Of A Copywriter
Overall, the primary responsibility of copywriters is writing, but they are also responsible for the following:
- Managing Projects
- Sourcing Images
- Planning And Implementing Marketing Campaigns
The role of a copywriter can also include social media planning and Search Engine Optimisation strategizing if they are a marketing copywriter.
When defining what a copywriter does, it is entirely safe to answer that copywriters plan, research, and write using formats that work on gaining the reader’s attention and persuade them to perform an action.
Step-by-Step Copywriting Guide For Beginners – 2023 – Learn To Write Effective Copies
Now, in this section of the complete copywriting guide for beginners, we will learn about the basic steps to be followed to become a copywriter.
Nowadays, all businesses and industries require copywriters, irrespective of their sector or size. It is because copywriting is a form of advertising that is more effective than other indirect advertisements.
And this is why the demand for copywriters has been increasing daily. Copywriting skills can be mastered by anyone and everyone, be it freshers who are looking to kickstart their careers or business person trying to increase their revenue.
If you are an aspiring copywriter or just want to learn copywriting, we have listed a step-by-step copywriting guide for beginners.
Read, Read, Read
Writing and reading both go hand in hand. When you read more, you tend to observe and learn how people think and how messages and opinions are conveyed. Reading helps while writing, mainly because you will understand precisely what words fit into a sentence and make it appear attractive. Additionally, reading helps in improving language skills and, in that way, enhances your interpersonal communication skills.
Know Your Client, Their Products, and Services
The foremost step you should follow when you get a task is in-depth research. Knowing your client better will help you write well-informed and compelling copy; also, you can represent your client better among the audience. Get more details about their business, objectives, mission, and vision. You may conduct in-depth research about the products and services they offer.
While you write a copy, you must know about the products and services you need to promote. Try to know everything about them, including their features, benefits, and shortcomings. And if you are aware of these things, you can pitch the product effectively.
Know Your Target Audience
When you have learned about your client and their products and services, it is time to research the target audience. The copy you create should be tempting and lure the audience into action. Every set of audience holds specific characteristics that are unique to them. You must learn about these unique characteristics and make sure that the copy is creative, catchy, attractive, and trendy as per the audience.
Know The Competitors
Researching your client and their products and services will make your copy relevant and truthful. However, exploring your client’s competitors will help you find inspirations and loopholes that can be used effectively to make a better and more attractive copy.
Make It Convincing
The ultimate goal of copywriting is to make the customers take a specific action, such as contacting the business or buying the product. The copy you create has to be convincing enough to influence customers to purchase.
An excellent way to do this is by using powerful words and a persuasive tone. However, since customers will be performing an action or making a purchase, they will invest their hard-earned money and valuable time. Therefore, the copy must contain truthful information and claims.
You should not overuse a persuasive tone; you should use it in a way that does not annoy or offend customers. One common mistake among new copywriters is the use of imposing words or language. Keep in mind copywriting is about persuading, not imposing.
Start By Making A Layout
Continuing from the beginning, making a layout before you begin with copywriting will help you create a well-guided copy. Copywriting involves several formats, and sometimes there is no format, but mostly all the copies have a similar structure. It is often difficult to come up with persuasive and relevant content. However, the copywriting process becomes more convenient when you have a structure.
Write With A Free Mind
As copywriting is meant to influence the audience into making a decision, new copywriters often need more time to write catchy and persuasive copies. And it is the reason why most of the copies that copywriters create start to resemble each other. If you want to avoid this situation, writing with a free mind without the pressure to create content of one kind is vital.
It is not essential to follow a particular tone or style; instead, you should write the way you want to. You should write naturally. And once you are done writing your copy, revise it. Proofread what you have written and edit it, considering how the target audience would like to read it.
Once you have written a few copies, it’s time to analyze. Look out for your writing style, tones, and specific words that are recurrent in your work. It will be the first step of your writing skills as a copywriter.
Experiment with words, languages, and tones. It will help you further to improve your skills. You can use rhyming, similes, alliteration, symbolism, imagery, and metaphors to make the copy more attractive and catchy.
Along with this, it is essential to develop the skill to write appropriate copies for different platforms. Different platforms have different copy lengths, formats, tones, etc. For example, a copy posted on a social media platform will differ from the ad displayed on the website. Therefore, learning what style works on one platform is crucial.]
Keep It Controversial
Most importantly, the words and language you use in a copy depend on your target audience. For example, if your target audience is teenagers, using trendy and informal language will be better to catch their attention. And, if you have a professional audience, what works better is the use of formal language and precise words.
However, the best bet is to use straightforward and conversational language to make the copy readable and understandable. You may not use technical and jargon words, instead, you should use simple terms that everyone can understand.
Follow The Success Formulae
This one is the most technical among all the steps in the ultimate copywriting guide for beginners. Every copy is different from the other. Copywriters must come up with creative and unique content consistently, and therefore the copies they write differ in terms of language, length, style, and tone.
However, every copywriter relies on some basic formulae mentioned below:
- FAB – features, advantages, benefits
As suggested by the name, this formula includes writing down the features offered by the product or service, its advantages, and the benefits one will gain from it.
- BAB – before, after, bridge
In this formula, you try to show the customers the before and after using the product or service. In the copy, you list the present scenario – the before – then introduce a scenario that is absolutely different from the current scenario: the after. And to bridge the gap between the before and the after, here you present your product and its features.
- PAS – problem, agitate, solution
Copies that use the PAS formula begin by listing the problem, which is then aggravated by using expressive, strong words. Before the customers start to get annoyed and pessimistic, you offer a solution: the product or service.
- AIDA – attention, interest, desire, action
AIDA involves following a specific pattern. Using this, first, you try to gain readers’ attention by using catchy words and sentences and then awaken their interest by listing down the product and its features. After that, to retain customers’ attention, you try to increase their desire. At last, to end the copy, you urge them to take action.
- 4Cs – clear, concise, credible, and compelling
4Cs is the most common and most used formula for copywriting. A copy written using this formula uses concise, simple words and language and is transparent with its intention. It helps to make the copy appear compelling and credible.
Give It A Jingle
If you ever try to remember some iconic advertisements, you will notice that the advertisements that come to your mind first are those with a ring or a jingle to them. The same thing goes for the copies. When you want to create an attractive, catchy, yet persuasive copy, adding a rhyme or a jingle can help you free two birds with one key.
Additionally, using a jingle can leave the audience hooked and impressed. This way, your audience will be more likely to take action and look forward to your future copies with great anticipation.
Jump On The Trend Wagon
Nowadays, trends are the best and easiest ways to grab anybody’s attention. And if you publish your copy on social media platforms, it is true. With the growing importance of social media, it has become immensely popular to market a product using trends.
And if you want to stay updated with the trends, you may follow social media platforms such as Twitter or Instagram. And whenever you think or find out that a trend is relevant to your product or service you have to write for, try to jump on the trend wagon.
One thing you should keep in mind is that while using trends in copywriting is exciting, you must choose the right ones. Using memes and jokes in the copies is also a great idea.
How Much Do Copywriters Make?
This section of the complete copywriting guide for beginners in India will let you know how much you can earn as a copywriter.
It is possible to make a healthy income as a full-time copywriter – even by working for an hour or two per day.
Copywriting can help you earn much money, depending on your skills and experience. Also, your income potential in copywriting depends on whether you’d start your own business or work for someone else. You can create your own freelance copywriting venture with an entrepreneurial spirit.
Now, before you get all excited and think you have hit the jackpot, it has to be said that the income you generate through copywriting depends on the following three things:
- Your dedication
- Your skills
- Your experience
Average Salary Of A Copywriter In India
The average salary of a copywriter in India is ₹4,80,000 per year. Entry-level positions in copywriting can start at ₹3,46,250 per year, while the most experienced copywriters make up to ₹ 10,00,000 per year if they opt for the job. And if you choose freelance copywriting, the earnings you can generate are enormous based on your skills and experience.
5 Mind-Blowing Copywriting Tips For Beginners – 2023
Copywriting might be challenging for beginners. New content writing and copywriting writers often need help with the right words, language, tones, and styles to effectively grab customers’ attention while subtly persuading them to take action.
To help you overcome these challenges, here in this section of the copywriting guide for beginners, we have listed five ultimate copywriting tips that will help you at your best as a beginner.
Avoid Heavy Words, Keep It Simple
While anyone can be a copywriter, not everyone can be great at it. Excellent copywriters can be distinguished by their ability to use clear, simple, and concise language and let the customer take action.
When you are new to content writing and copywriting, it is easy to be influenced by heavy words. And somewhere, avoiding being tempted by the heavy words and jargon in your vocabulary becomes difficult.
However, most customers generally prefer conversational words and language over “wordy” sentences. The use of heavy words can make you stand out for your language skills and extensive vocabulary, but most people need help understanding them.
This is why you should use simple conversational words so that the reader should avoid reaching for their dictionary. Clear and concise writing can effectively impress and influence your audience. And this way, the reach of your copy will also be increased, thereby helping in market penetration.
Use Power Words
Power words are highly effective in copywriting as they are powerful enough to convince and entice the audience. This is why you should use powerful words to make your copies flawless and impeccable. You can use power words anywhere and have the power to persuade emotional responses, both positive and negative.
Some most popular power words are mentioned below that you can use to write compelling copies:
These words can help evoke anger, curiosity, greed, and feelings of being aroused, scared, safe, and encouraged. And these powerful words are commonly used by copywriters, content writers, marketers, and authors to captivate and influence readers.
Half of your learning is done by observing and putting it into practice. Therefore, the next time you come across a catchy advertisement on the internet, newspaper, TV, radio, or magazine, make sure you pay attention to it. Also, you may observe and analyze how often jingles or words have been used by the copywriter to promote the service or product.
You can also compare the copies of different brands that offer the same kinds of products to see how one product can be marketed differently. By doing this, you may get new ideas to implement. You must pay attention to how the concept is conveyed and how the copy subtly persuades the customers.
While doing this, keep observing from a customer’s and copywriter’s point of view.
Don’t Be Scared To Experiment
The responsibilities of a copywriter involve creating content for different clients, businesses, products and services. These copies are then published on several platforms, such as social media, magazines, newsletters, etc. And the copies are often different in terms of length, format, tone, and language.
When every aspect of copywriting is volatile and subject to change, it is given that the content should also be different every time.
As a copywriter, your responsibility will be to curate unique copies. Even if you are very creative, there are still chances that you will need more ideas. And when it happens, experimenting with the content will be the only way to go ahead.
Keep your work fresh and catchy by experimenting with your language, words, tone, or writing style, i.e. an excellent way. Also, you can include irony, jokes, sarcasm, or memes.
If your copywriting style is formal, you should adopt an informal tone. You never know; experimenting might help you to discover something that you are exceptionally good at.
Persuade, Don’t Impose
As discussed in this whole copywriting guide for beginners, copywriting is about persuading the reader to perform an action. And it might be challenging for new copywriters to use the right persuasive words without sounding imposing.
As a good copywriter, you must convey all the relevant information about the product or service without them feeling obliged to take action. Using strong language or persuasive words can offend, annoy, or upset the reader.
Instead, you can use powerful words to convince them to take action. Lure the customers into thinking that they are missing out on the best product in a positive way. Use such words that trigger the emotions to evoke their emotions and feelings. And the best bet is to use gentle and persuasive words and not come off too strong.
Copywriting as a career is growing, and it is the best time to start your career in copywriting. A copywriter is required to make words click together, attract readers and convince them about the product. As a copywriter, you must curate creative content and challenge your limits.
At first, the copywriting world might seem daunting and overwhelming. But you do not need to worry anymore and look any further. This ultimate copywriting guide for beginners can solve all the problems related to copywriting as a career.
Thank you for reading. We hope that the article has been helpful to you. Please comment below if you have any doubts or reviews about the blog. We will be more than happy to respond.