Have you been looking for jobs in the digital marketing field? Then, this digital marketing interview questions and answers guide is all you need to read today.
This ultimate guide of digital marketing interview questions 2023 is specially designed for all those who are:
- Seeking to apply for a job in digital marketing
- Appearing for a digital marketing job interview
- Interviewers themselves are looking for the right questions to be asked in a digital marketing interview.
In today’s world, the demand for digital marketing professionals has been increasing rapidly because every brand is shifting online and opting for digital marketing.
The scope of digital marketing in India is rising quickly, and so are the job opportunities in the digital marketing industry.
But it must be clear to you that the jobs in digital marketing are highly creative and dynamic. Therefore, before appearing for a digital marketing interview, ensure you are updated with the latest digital marketing trends and equipped with the right set of digital marketing skills that are prevailing in the industry.
To help you boost your confidence and prepare well to ace the interview, here is the list of top digital marketing interview questions for beginners 2023 and experienced candidates.
Also Read: SEO Interview Questions and Answers
These digital marketing interview questions and answers 2023 have been categorized in the following sections:
- Commonly asked digital marketing interview questions and answers
- Personalized digital marketing questions and answers
- Freshers In Digital Marketing
- Digital Marketing Executive
- Digital Marketing Manager
Let’s dive into the guide.
70+ Digital Marketing Interview Questions And Answers
Briefly explain digital marketing.
Digital marketing refers to all the marketing efforts on digital or online platforms. This subject involves various online platforms you can use to promote or advertise your products and create marketing content.
Along with this, you will also be able to use online marketing strategies such as website, social media marketing, SEO, email marketing, and content marketing that reach people using various mediums like laptops, mobile phones, and other gadgets.
What are the types of digital marketing in the industry?
These are broadly 14 types of digital marketing:
- Search Engine Optimisation
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Paid Media Advertising
- E-Commerce
- Ad Design
- App Optimisation
- Copywriting
- Media Planning
- Online Reputation Management
- Website Planning
- Advertisement Planning
What made you choose a career in digital marketing?
This is another digital marketing interview question that every employer will ask. Here the interviewer wants to know about your understanding of digital marketing and why you chose to make a career in this field. Here, you should state your reasons for choosing a career in digital marketing.
Some common reasons are: active and creative jobs, fast-paced scope, enjoys stable growth, and well-paying jobs, and the most important reason is that digital marketing has now become an integral part of every brand and company today, and you want to be part of this competitive industry.
Why is digital marketing becoming so popular? What are the benefits of digital marketing?
The interviewer may ask this question to understand why people are opting for digital marketing so extensively today.
Here we suggest some key points that you can include in your answer:
- You can explain how the continuous introduction of technology has made it easier for marketers. And more importantly, you can explain how detailed targeting has become today with the help of digital marketing.
- Another reason worth mentioning is how affordable it is to market products online compared to traditional marketing.
- You can also mention how so many tools are available to track and measure your performance in a digital marketing campaign, which helps you know what works for you and what doesn’t, along with the scope of correcting.
How can you categorize digital marketing?
The answer to this question is simple. There are two significant digital marketing categories: Inbound Marketing and Outbound Marketing.
| INBOUND MARKETING | OUTBOUND MARKETING |
| Pulls in the interested customers. | Pushes regardless of interest. |
| Written as per the consumer’s needs. | Written as per the product’s needs. |
| A part of content consumption. | Disrupts content consumption. |
| Natural habitat: blogs, social media, search, opt-in emails, influencer marketing. | Natural habitat: display ads, magazines, TV ads, telemarketer scripts, billboards. |
Why is online marketing preferred more than offline marketing?
The following are the reasons why online marketing is preferred more than offline marketing:
- You can cover a larger audience and expand geographically easily.
- Easy to recognize the target audience
- Information is immediately available online
- Better tracking
- Interact with customers easier and get in touch faster
Name the most effective ways to increase traffic to your website.
The most effective ways to increase traffic to your website area:
- SEO activities
- Paid search
- Digital advertising
- Content marketing
- Writing crisp headlines
- Content optimization
- Targeting long-tail keywords
- Seeking referral traffic
- Guest blogging
- Internal linking
- Posting content on LinkedIn
- Email marketing
What is SEO?
This is the most common question you may get asked during a digital marketing interview. Here is the answer.
SEO stands for Search Engine Optimization, a process or technique that helps you create and optimize your website according to search engines. Also, it helps improve the quality of your website, increase its visibility on SERP for relevant searches, and attract more customers to your business.
The main goal of performing Search Engine Optimization is organically increasing page rankings. You do not have to pay a single penny to get your website ranked on the first page of the search engine. It is all possible because of search engine optimization and entirely depends on your SEO efforts and how much you follow SEO ranking factors.
Explain keywords in digital marketing. How important is it for SEO?
A keyword is the most significant element of Search Engine Optimisation.
Keywords are the words or phrases that users type in the search bar of a search engine to find relevant content. They are also known as queries.
After figuring out the list of keywords your potential users use, you need to analyze and implement those keywords on relevant web pages and optimize them to rank higher on search engines.
Keywords are considered the core of all your SEO efforts. They are very important to get better rankings on Search Engine Result Pages(SERPs). Thus, it is crucial to make your website keyword SEO optimized for keywords that are relevant to your business. This process will help your web pages rank higher in search engines, making it easier for people to find your website.
What are the key areas where you can use keywords to optimize your website ranking?
You can use keywords in the following areas to get better page rankings:
- Title
- Meta Description
- URL
- Headings, Sub-headings
- First 100 words of the content
- Alt Tag
- In Conclusion
- Web page content
- Body Text as per keyword density
What are the different techniques of SEO?
There are three techniques of SEO in common:
White-Hat SEO
White Hat SEO refers to such SEO strategies and techniques that provide better search results to the users without breaking the guidelines and the rules of search engines. This SEO technique mainly prioritizes the audience over the search engines. The best way to accomplish a website successfully and ethically is by using White-Hat SEO. Also, this technique has advantages such as good quality service, mobile-friendliness, and easy navigation to your website.
Black-Hat SEO
In Black-Hat SEO, the main focus is to find out algorithmic loopholes and achieve the desired results. It includes tactics and strategies that follow the proper guidelines by search engines such as Google. This technique is used for getting good rankings in an unethical way by doing activities that are against the guidelines, such as hacking into other websites or getting backlinks in those loopholes.
Grey-Hat SEO
Grey-Hat SEO is a dark concept that stays somewhere between white-hat and black-hat SEO. We can define Grey-Hat SEO as such techniques that are black hat but pretends or disguised as white hat. Still, Grey hat SEO is against the guidelines of search engines. It includes various strategies such as generating duplicate content, buying old domains, cloaking, buying links, and purchasing buyers. Following this form of SEO is highly not recommended, and one should be completely aware of what exactly they are doing with it.
What are on-page and off-page optimization?
| On-Page | Off-Page |
| On-page SEO efforts are used to generate website traffic through significant changes on web pages. | Off-page SEO includes tasks implemented outside of your website but on the search engine to improve visibility, domain authority, credibility, etc. |
| Activities like optimizing title, headline, meta tags, internal linking, URL structure, page content, etc. are some examples of On-Page optimization activities. | Activities like generating backlinks, social media marketing, Quora marketing, guest blog posts, etc. are some off page activities. |
Name some useful digital marketing tools.
- Keyword Discovery
- RankWatch
- Moz
- Google Analytics
- Favicon Generator
- Crazy Egg Heatmaps
- SubmitExpress Link Popularity
- XML Sitemap Generator
- Digital Point Keyword Tracker
- Google Keyword Planner
- Google Trends
- SEMrush
- Ahrefs
- Kissmetrics
- AdExpresso
- Buzzsumo
- Buffer App
- Unbounce
- MailChimp
- Has offers
Explain Pay Per Click or PPC Advertising.
Pay Per Click or PPC is a kind of online advertising in which you only pay when someone clicks on your ad on a search engine.
What is Google AdWords?
Google AdWords is an online advertising platform by Google that provides companies a way to reach their potential target audience by running their ads.
It is the most popular Pay-Per-Click advertising system in the world. This tool allows marketers to set a budget for ads; the payments happen when users click on the ads. Google AdWords services basically focus on keywords.
Unlike other PPC services such as Facebook Ads, it gives two options to reach potential customers:
- Through Google’s search network.
- Through Google’s display network.
Explain Google AdWords Remarketing.
Google AdWords Remarketing refers to a targeted marketing strategy that helps marketers reach out to those who visited their website earlier but did not make a purchase. Remarketing assists in targeting the right people at the right time with the right ad. It also helps to increase the conversion rates because the past visitors might already be familiar with your brand and can turn into prospective customers easily.
What is the character limit in Adwords ads?
Your digital marketing questions and answers session can also be asked this question.
So, the answer is here. The headings and subheadings should not exceed the limit of 30 characters, and the description should be within 90 characters.
Name some Google AdWords ad extensions.
- Call Extension
- Promote Extension
- Callout Extension
- Structured Snippet Extension
- Sitelink Extension
- App Extension
- Affiliate location Extension
What can be an ideal approach for effective PPC campaigns?
- You can add more keywords to expand your reach.
- Another thing that can be done is to split ads into smaller segments to enhance Click Through Rate(CTR).
- Make sure you review non-performing PPC keywords.
- Refining landing pages to align with search queries can also be one of the best practices.
- Also, you can add negative keywords to improve campaign relevancy.
What are the factors that determine the Quality score?
Quality score refers to a score given to your ads, keywords, and landing pages based on their relevance. The quality score of your Ad ultimately determines your Cost-per-click for that Ad. Good quality score naturally means higher positions and lesser costs.
These are the factors that affect the quality score of an Ad:
- Click Through Rate(CTR)
- Landing Page Experience
- Relevance
What can you do to improve your conversion rates?
You can increase your conversion rates by testing different website elements, especially on a landing page. You can also experiment with layout, functionality, and style on landing pages.
Explain a responsive web design.
Responsive web design is the practice of building a website suitable to work on every device and every screen size, no matter how small or large, mobile, tablet, or desktop. It ensures that the user has a great viewing experience despite what device they use to access your website. The practice of a responsive web design consists of a mix of flexible layouts, grids, images, and CSS media queries.
What is the difference between branding and direct marketing?
In the case of branding, the advertiser has to expose his brand to applications and websites with higher audience reach. The most known methods of branding are YouTube ads, custom ads, display target ads, and remarketing.
And in the case of direct marketing, the advertiser is interested mostly in establishing communication with his target audience through different mediums like emails, catalogs, flyers, etc.
The basic difference between branding and direct marketing is that branding builds awareness, whereas direct marketing helps companies reach out to their customers directly.
State the difference between SEO and SEM.
The difference between Search Engine Optimisation(SEO) and Search Engine Marketing(SEM) is that SEO focuses on getting traffic from organic searches. In contrast, SEO focuses on getting traffic from paid searches.
What is the use of anchor tags in SEO?
The anchor text is clickable, visible text in a hyperlink. The words in the anchor text can regulate the page ranking in search engines.
Name some Pay-Per-Click(PPC) tools.
- SEMrush
- Optimizely
- Unbounce
- Keyword planner
- Adwords Editor
- AdWords Wrapper
How can you use social media for marketing?
Social media marketing involves creating and sharing content on social media platforms to attain marketing and branding goals. It includes activities such as posting images, videos, and other content that drives the audience’s engagement.
Social media marketing can help you in several ways like as increasing website traffic, increasing brand awareness, building conversions, and improving communication and interaction with target audiences.
What is email marketing?
Email marketing is a highly effective digital marketing strategy for sending emails to targeted leads and customers. Writing effective marketing emails can convert leads into customers and turn one-time buyers into loyal fans.
What is content marketing?
Content marketing is a marketing strategy used to attract, engage, and maintain an audience by creating and sharing relevant articles, images, videos, podcasts, and other media.
The primary reasons for companies to use content marketing are:
- Cost savings
- Increased sales
- Better customers who have more loyalty
What is AMP?
AMP stands for Accelerated mobile pages; it is an open source project that helps increase the speed and improve the readability of their web pages on mobile devices.
What KPIs do you consider in social media reporting?
The popular key performance indicators that you should consider in social media reporting are:
- Reach
- Leads
- Engagement
- Likes
- Shares
- Conversions
- Traffic data
- Active followers
- Leads
- Brand mentions
What are long-tail keywords?
A long tail keyword refers to a keyword phrase that contains more than four words that make the search results more specific.
These keywords get low search traffic but rank way better than short-tail keywords.
Explain the significance of CTR and how you calculate it.
CTR stands for Click Through Rate, which represents the number of users visiting your promotion on the web page.
The equation for ascertaining CTR = Number of snap/Number of impressions * 100.
What are the three ingredients of digital marketing?
The three ingredients of digital marketing are:
- Traffic
- Insights
- Sales
What are the 4 Cs of Digital Marketing?
Customer- who sees the message
Content- the message customer sees
Context- why the customer sees the message
Conversation- happens between you and your customer
Which platform would you like to prefer for job-related advertisements?
The most effective platform for job-related advertisements you can suggest is LinkedIn. Since job seekers and professionals usually access this social media channel, your advertisement will reach the required audience.
Mention some bidding options.
- Cost Per Click(CPC)
- Cost Per Thousand Impressions(CPI)
- Cost Per Acquisition/Action(CPA)
Why should you use YouTube for digital marketing?
YouTube can help you present a better brand image by creating interesting videos which can help you boost SEO traffic, create brand awareness, expand social reach, and improve the ROI.
What is conversion optimization?
Conversion optimization refers to determining how a website can increase the ratio of visitors to actual customers.
Conversion is a site visitor who takes the desired action rather than simply viewing the content and leaving your website. One way you can optimize conversion is A/B testing which runs two different pages with different designs or content to see which one yields more conversions.
How do you measure the ROI of any channel?
To calculate the Return on Investment (ROI), you need to integrate it into the overall business line calculation.
Now, take the sales growth from the product line, subtract the marketing costs and divide by the marketing costs.
ROI = (Sales growth – Marketing cost) / Marketing Cost
State the difference between CPC and EPC.
CPC stands for Cost Per Click and is a model used to price many Pay Per Click (PPC)advertising models like Google’s AdWords.
EPC is Earnings per 100 clicks; it is used in affiliate marketing to measure average earnings within seven days that an affiliate can expect to earn for every 100 clicks they generate.
Differentiate between AdWords and AdSense.
AdWords enables brands and businesses to advertise on various Google networks, and AdSense enables publishers to reserve a space for AdWords placement on their websites. Both platforms work together to complete Google’s advertising network: owners of websites put up a space for AdSense(Google’s ads), and companies set budgets and ads to display on the Advertising network (AdWords).
What is the difference between No-follow and Do-Follow links in SEO?
No follow links do not pass link juice and have no impact on your website’s ranking. Do follow link passes link juice and impacts the Google ranking algorithm.
Differentiate between page views and sessions.
A page view is when a user visits a page on your website, and a session is a collection page viewed by a user. A session refers to a single visit to your website, but page views represent the particular time a user loads a page on your website.
What is Google Search Console?
Google Search Console is a free tool by Google that lets you easily monitor and, in some cases, resolve server errors, website loading issues, and security issues such as malware and hacking. You can also use Google Search Console to ensure your website maintenance or adjustments you make happen concerning search performance.
Name any three email marketing tools.
Litmus, Campaign Monitor, MailGenius.
State the difference between content and context in marketing.
Content refers to the material/medium/matter contained within the work available for the audience. In contrast, context refers to positioning the storyline, content, or purpose, which provides value to the audience.
Define the user journey of an online shopper.
There are four steps in the journey of an online shopper:
- Awareness: When the customer discovers your brand.
- Consideration: Here, the potential customers search to check if you offer the product they need.
- Preference: On the basis of research, online shoppers establish a preference in terms of which website they want to consider to make a purchase.
- Purchase: The final step is where the customer makes a purchase decision.
How will your experience benefit our digital marketing business?
While answering this digital marketing interview question, you must consider your personal experience and how your skills will benefit the business. Here, try to focus on your unique abilities and tell the interviewers what makes you different from the other applicants. Talk about the skills, knowledge, and experience you have so far in the digital marketing industry.
How do you stay updated with the latest trends in digital marketing?
As mentioned above, digital marketing is a dynamic and ever-changing field, and staying updated with books, blogs, webinars, and podcasts is important.
Websites like WordStream Blog, Mashable, Neil Patel Blog, Social Media Examiner, etc., are some popular resources you can mention to stay updated on digital marketing.
Personalized Questions And Answers For Digital Marketing Interview
In this section of the digital marketing interview questions and answers guide, we will discuss some personalized questions on digital marketing as per your job profile.
Digital Marketing Fresher/ Entry-level Marketing Professionals
If you are digital marketing fresher, you may get asked the following digital marketing interview questions.
How will you rate yourself on a scale of 0-10 based on your digital marketing knowledge?
When the interviewer asks this question, he wants to know if you are familiar with your strengths and weaknesses. Make sure you do not underestimate or overestimate yourself.
Analyze what your skills and the knowledge you possess are and the amount of work you need to learn.
Which is essential: the number of likes/followers or the engagement?
Here you need to mention that social media is not only about the number of likes and followers. Because if these likes and followers are not boosting your business or converting into sales, there is no point in running after increasing them.
Therefore the answer is simple, and engagement is better than followers or likes.
What made you apply for this job profile in digital marketing?
When the employer asks you this question, he wants to know about the business you already worked in and what made you apply here. The salary? The job role? The location? The company?
What skills are required for digital marketing?
Digital marketing is a combination of creativity, innovation, and analytics. To be a successful digital marketer, one should have a creative mind, writing and editing skills, data analysis skills, and some technical skills.
What is it that you like the least about digital marketing?
This is one of the tricky digital marketing interview questions. Here, you have to think about any part of your job role that you enjoy the least as there is always something that could be small or big that every person doesn’t like about their job. Show your skills and passion for the overall digital marketing sector to convince the interviewer.
Has your degree benefited your digital marketing career?
The answer to this digital marketing interview question will be related to your graduation course. Here, you can mention all the subjects you opted for your graduation, which can benefit the business in the long run.
Digital Marketing Executive/ Experienced Digital Marketing Professional
Below are some digital marketing interview questions that can be asked for a digital marketing executive job role.
What will be your strategy to attract more potential buyers through social media channels for the products/services offered by our business?
Grabbing attention is equal to innovative content. It will give the output if you produce good content and show it to the audience correctly at the right time and place.
Here are a few ways you can use to engage your customers through social media are:
- Crafting catchy headlines
- Posting quality visual media
- Ensuring your post has good content
- Hosting contests
- Focusing on your social presence
- Responding to the comments promptly
Do you find anything wrong with the digital marketing practices we are holding to now? If yes, how would you like to change it?
The interviewer may ask this question to check if you are well acquainted with everything regarding the company you have applied for.
Here, you can go with proving the following points:
- You have carefully checked the company’s overall digital marketing strategies and practices.
- Make sure you are honest about the shortcomings that you have identified.
- You can also offer a few effective strategies for proving that you are beyond the critics.
How can you generate leads?
To answer this question, you can explain the lead generation process by sales funnel and other digital marketing techniques like investing in the latest technologies, engaging directly with the leads, optimizing informative content, automating your marketing, etc.
What’s your strategy for ranking a keyword?
Ranking for a keyword is a repeatable process. You won’t get the desired results 100% of the time, especially if the keyword you try to rank is highly competitive and popular. But SEO practices such as keyword research, competition analysis, optimizing the keyword for content, etc., can help you with the rankings.
Explain the process of Facebook Marketing.
The most important part of Facebook Marketing is to share valuable content that connects with potential customers. You can create a Facebook Marketing plan by defining your audience, setting goals, creating a business page on Facebook, posting interesting content, and running Facebook Ads.
Do you know the latest digital marketing trends?
- Voice Search
- Augmented and Virtual Reality Marketing
- Smarter Chat
- Engagement-Based Email Marketing
- Live Videos
- Content Personalization
- Browser Push Notifications
Name some Off-Page SEO tools for backlinks.
Semrush, Ahref, Backlinkwatch, Ravan, etc.
What do you know about Viral Marketing?
Viral marketing is a digital strategy to reach as many people as possible through social sharing and word of mouth. Viral marketing can take many forms – there are viral videos, viral web pages, viral email campaigns, and even viral applications for mobile devices.
What is your approach to editing a copy?
The right approach to editing a copy is:
- Trim the fat
- Take a laser, not a shotgun approach
- Cut the convoluted words
- Do not repeat yourself
- Use online proofreading tools
Digital Marketing Manager
Below are some digital marketing interview questions for a Digital Marketing Manager.
How will you set up, track, and analyze whether a digital marketing campaign you conducted was a success?
This is one of the most common digital marketing interview questions for a digital marketing manager job role. Here you can discuss the driving goals of the campaign, which can vary from enhancing brand awareness, lead generation, or boosting social media followers. You need to explain tracking the campaign’s progress through Google Analytics and other monitoring tools to stay updated with the progress.
It is essential to mention the visions upon which you can act.
What is your expertise in digital marketing?
The digital marketing sphere is huge, and there are many things to do in this market.
Mention and discuss your expertise and support them with examples per your experience.
Why would our company need your expertise in digital marketing?
The complete answer to this question in a digital marketing interview will depend upon your experience and background. When we look at the latest trends, a digital marketing expert possesses social and analytical skills to identify your target audience and understand who your potential customers are and what they require.
What was your experience in the digital industry?
Explain your complete experience in the best way possible and mention your achievements with stats and numbers.
What is your approach to structuring a marketing approach?
Important points to plan and implement a marketing budget are:
- Calculate the marketing budget and align your marketing goals with your company’s strategic goals.
- Identify the marketing budget to develop a detailed marketing plan that supports your strategy.
- Allocate your marketing budget dollars.
- Implement your marketing budget plan.
What is your experience with co-marketing campaigns?
In a co-marketing partnership, both brands promote content or a product and share the results of that promotion. You can explain the same with your experience.
Conclusion
With this, we have come to the end of this ultimate guide on Digital Marketing Interview Questions and Answers. We hope that the blog has been helpful for you and added value to your digital marketing knowledge.
If you want to enroll in a digital marketing course or certification program, the Haryana School Of Digital Marketing offers you a specially curated digital marketing program that can help you gain expertise in various digital media aspects like SEO, SEM, SMM, Email marketing, Affiliate Marketing, Blogging, etc.
We hope that you have found this article valuable. You may comment below if you have any doubts or reviews about the article. We will be more than happy to respond.
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