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Complete Digital Marketing Guide for Beginners in India – 2022 Edition

by Dec 19, 2021Blog0 comments

Who is this guide for?

Looking for the Digital Marketing Guide for Beginners in India 2022 then this HSDM’s guide will help you to take the first step in digital marketing. 

Digital marketing is in demand nowadays, so everyone (Students, Businessmen, Housewife, Entrepreneurs) shows their interest in the digital marketing field. In today’s guide, I have covered complete details that you should know before the learn a digital marketing course in India

What We will Cover in This Stater Guide?

  • What is Digital Marketing?
  • Why is Digital Marketing Important?
  • How Good is a Career in Digital Marketing? 
  • Digital Marketing Scope After Covid-19
  • Demand in Digital Marketing 2021
  • Pros and Cons of a Career in Digital Marketing
  • Qualification required for Digital Marketing
  • Popular Offline Digital Marketing Courses 
  • Popular Online Digital Marketing courses
  • Things Before the Join Digital Marketing Course 
  • Digital Marketing Course Syllabus 
  • Earning Opportunity After Digital Marketing Course
  • What Does a Digital Marketing Expert DO?
  • Digital Marketing jobs in India
  • Freelancing Opportunity
  • Where You Can Do Jobs?
  • Job roles in Digital Marketing
  • Digital Marketing Salaries 
  • Digital Marketing Tools
  • Tips to Get a Job in Digital Marketing
  • Digital Marketing Blogs
  • Digital Marketing YouTube Channel
  • Digital Marketing Books
  • Digital Marketing Interview Questions
  • Top companies to follow

Let’s jump into the Complete Digital Marketing Guide for Beginners in India guide.

let’s start

What is Digital Marketing? Complete Digital Marketing Guide for Beginners

Before diving into the Complete Digital Marketing Guide for Beginners in India, we should know what exactly is digital marketing and its work?

Digital Marketing is an acronym for “Internet Marketing” or “Online Marketing.” It is a part of marketing, in which we deliver our advertisement through internet/ online mediums such as Websites, YouTube, Social Media, Search Engines (Like Google, Bings, Yandex), Email, Mobile Applications, etc. using digital technologies such as computers, laptops and mobiles phones. 

Digital Marketing is a combination of Website Designing, search engine optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), search engine marketing (SEM), Affiliate Marketing, content marketing, influencer marketing, Performance Marketing, campaign marketing, Online Reputation Management (ORM), e-commerce marketing, email marketing, Video Marketing, Mobile Marketing. 

Difference Between Digital and Traditional (Offline) Marketing

In the marketing world, there are two types of marketing. The first one is digital marketing and the second one is offline marketing.

In digital marketing, we follow online media but in offline marketing, we follow the traditional media like Tv, Radio, Billboards, Pamphlets, News Paper, Mouth to Mouth, etc.

Digital MarketingTraditional Marketing
Fast ConversionSlow Conversion
DynamicStatic
ROINo ROI
Much EffectiveLess Effective
Less ExpensiveExpensive

Types of Digital Marketing

Commonly digital marketing has 6 types which are given below 

Search Engine Optimization (SEO):

SEO aka search engine optimization. In SEO we make a website in line with search engines for better ranking on the Search Engine Result Page (SERP). SEO helps to gain quality and quantity of traffic.

Types of SEO

Commonly Search Engine Optimisation (SEO) is two types but in today’s time, SEO is three types On-Page SEO, Off-Page SEO, and Technical SEO. For a better ranking, we need to focus on all types of SEO.

Search Engine Marketing (SEM):

Search Engine Marketing is also known as PPC (Pay Per Click). It is a paid process to make a website visibility on the top of Google. 33% of people click on the search ads.

Types of Search Engine Marketing 

There are three types of search engine marketing, first one is PPC (Pay Per Click), Local SEO and Organic Search Engine Optimisation.

Social Media Marketing (SMM):

70% of brands use social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) for brand awareness and conversion. 

Name of Top Social Media Platform
  1. Facebook,
  2. Youtube
  3. Instagram
  4. Whatsapp
  5. Snapchat
  6. Reddit

Social Media Optimization (SMO):

SMO is a part of digital marketing. People are increasing brand awareness of their new products using organic ways of social media. Also, people are earning money using social media platforms like Instagram, Facebook, YouTube using paid promotion.

Affiliate Marketing:

It’s commission-based marketing. Digital marketers are promoting other products using paid and organic methods to earn some commission. Amazon and Flipkart are independent affiliate platforms and Jvzoo, Click bank, Max Bounty are dependent platforms.

Types of Affiliate Marketing
  1. Unattached Affiliate Marketing
  2. Related Affiliate Marketing
  3. Involved Affiliate Marketing

Email Marketing:

Most of the brands are promoting their products using e-marketing tools like Mailchimp, HubSpot, AWeber, GetResponse, Zoho, ActiveCampaign, etc. It’s a very cheap way in digital marketing to promote a product 

Content Marketing:

Content marketing is an amazing way for brand awareness. People are branding their products using blogging, social media posting, video marking, short video making. Content marketing can be done by both organic and paid methods.

E-commerce Marketing:

Selling products now is very simple using e-commerce marketing. People are selling their own products by website, Shopify, Instagram, Facebook, etc.

Why is Digital Marketing Important?

A businessman thinks how digital marketing is important for my business and a student thinks how online marketing is important for my career. Here I have mentioned some examples of why digital marketing is important for everyone 

How is Digital Marketing Beneficial for Business?

If you are a business owner who wants to take your business online then it will be beneficial for you because you can increase your brand awareness. Here we provide you the complete digital marketing guide for beginners for the persons like you who wanted to take a step ahead for a better future of your business. And these are the 5 Importance of Digital Marketing for business.

  1. Cost-effective 
  2. Fast Conversion 
  3. Better ROI
  4. Much Effective 
  5. Know Your Target Audience 

How is Digital Marketing Beneficial for Students?

If you are a 12th student and Pursuing Graduation and planning to learn a digital marketing course then it will be a better decision for you. Because digital marketing has a better future than others here is why 

  1. Short Term Course 
  2. Easy to Start Career 
  3. Higher Income Sources 
  4. Multiple Earning Way 
  5. No Eligibility Required 

How is Digital Marketing Beneficial for Housewives?

If you are a housewife and looking for some earning opportunities then a digital marketing course will be a better decision for you because this course will open the work from the opportunity for you. In today’s Digital Marketing Guide for Beginners Guide, I have mentioned some beneficial key points for housewives.

  • Short Trem Online Mode Course
  • Course Available in Hindi
  • Freelancing Opportunity
  • Strat YouTube
  • Blogging

How Good is a Career in Digital Marketing?

Digital marketing is a very saturated field and it is growing day by day. If a field is growing then everyone wants to make his career in a particular field. Digital marketing is also similar, there is no doubt digital marketing has an amazing future all over the globe. Now, in the Digital Marketing Guide for Beginners in India, we will see how good a career is in the digital marketing field. 

Digital marketing is open for everyone if you are a student, businessman, you can make your career in internet marketing. 

Growth in digital marketing is unlimited which means you can earn as much as you can. It’s completely dependent on effort and knowledge. 

Important thing is that digital marketing is everywhere. If you are Student and completed a complete digital marketing guide for beginners from India then you can easily get a job in digital marketing where you are going to study abroad.

Digital Marketing Scope After Covid-19

The last two years were dissatisfactory for everyone because of the Covid-19. Most of the offline business was affected so much and offline running businesses were permanently closed but some online businesses were growing a lot.

Now, most business owners are taking their business online. That’s why the demand for digital marketing, search engine optimization, Social Media marketing, social media optimization, search engine marketing, web developers, email marketing, content writer, content marketing, video marketing are growing day by day. 

So, after the Covid-19 scope of digital marketing will increase and It will be elaborated day by day. So, don’t think about the scope, implement digital marketing in your life, business and feel the difference.

Demand in Digital Marketing 2021

The demand for digital marketing is increasing day by day. In the last few years, you have noticed that internet users on the internet are increasing rapidly. 

Pros and Cons of a Career in Digital Marketing

Digital marketing is a very wide industry that has a very awesome future because of digitization and on the other hand, it is also a young industry that is less structural yet. It does not have formal modules in the course. This marketing had the syllabus in such a way that the moment when you start learning the things, you can start earning from there only. This industry has the more you learn, the more you earn policy and learning will be done by experimenting. There are no hard and fast rules made to learn. There are no boundaries that specify the geographical limit of working, you can work online all around the globe. This skill is demanded by every type of company or business whether it is a small scale or big scale. It’s also a cost-effective industry as this only requires your passion, time with no investment.

After completing you can become a freelancer and start your own agency and work on it or there is a very wide scope in the job perspective also.

Qualification required for Digital Marketing

 If you are confused about the qualification required for digital marketing then I must tell you, every person reading this is eligible to pursue this course. Yes, I said it right! There is no qualification required for pursuing this course just it demands the time and the passion of performing it. It also requires lots and lots of practice.

Being a child you can start learning about it at any age or as a parent you are confused then you can make your child learn about this at any age. I will say, you can also learn with him/her and can give them more tips and tricks which they forgot. We see people around you are earning at a very early age and I guarantee 70% of the students are using the skills mentioned in this course and making their earnings.

So choose the best academy which suits you and just enroll in this course, it will take you to the next level.

Popular Offline Digital Marketing Courses 

As the scope of this course is growing, the more are the institutes. Here is the list of popular ones. Starting with the Haryana institute of digital marketing (HSDM), his course is available in both modes i.e offline and online. This institute has created a huge impact in Haryana till now and is opening more branches in other states as well. The other includes Henry Harvin Institute – Digital Marketing Institute in India. It is also a good recommendable institute for this course. NIIT Digital Marketing – Digital Marketing Institute in India, Digital Vidya, All India Management Association (AIMA), Internet Marketing School, Learning Catalyst, Manipal Pro Learn, Digital Marketing India are some more recognized digital marketing institutes from where you can start your career in digital marketing. This industry is expanding slowly and slowly and within 2-3 years this industry will have the golden period so don’t miss this opportunity and use that to the fullest.

Popular Online Digital Marketing courses

Due to the massive impact on COVID 19, most of the academies had shifted to the online mode. And now there are thousands of courses which you can see for digital marketing. The most popular online digital marketing courses include the Haryana school of digital marketing (HSDM), the Indian institute of digital education (IIDE), the Delhi School of Internet Marketing (DSIM), Digital Scholar, and many more. Many courses are also available now on udemy, UpGrad and here you can find any type, of course, you want to. From all the above mentioned, I prefer HSDM from the reviews point of view. They provide very detailed studies as compared to any other institute. It also provides online doubt clearing sessions and live webinars for all the students.

Now it’s up to you which suits you the best, choose the one which suits you the best. 

Things Before the Join Digital Marketing Course 

There are a number of things that you must check and then only join the complete digital marketing guide for beginners. Firstly the syllabus, check the modules which they provide and the classes on that and Compare them with others. Secondly, the reputation of that institute can be done by reading the reviews and by contacting the person who had already been studying or studied at the institute. Then it comes to the mentor, who is gonna teach you. Meet him personally and make an interaction. Furthermore, see the tools they provide you, certifications they give after completing the course, doubt clearing sessions, the teaching, the fee structure, and most importantly the exposure to the real-life experience. This course requires 90% practical knowledge so keep all these factors in mind before finalizing. After that, the internship they provide after completing the course and the placements they had given, and what they promised at the beginning. Talk to the students who have already completed the course from here and get an authentic review from them.

Digital Marketing Course Syllabus

Every institute provides the course according to themself. But I’ll be providing you with the complete digital marketing guide for beginners or the core syllabus which digital marketing courses in reality have. It includes website designing, content marketing, search engine optimization, social media marketing, graphic designing, google and Facebook ads, email marketing, affiliate marketing, copywriting, blogging, lead generation, e-commerce marketing, content marketing, mobile marketing, viral marketing, google search console, Google Adsense, Google analytics, freelancing and online reputation management. These are the modules and these modules include many more things which you will get to know while learning. So choose the one which provides you with everything mentioned above.

Earning Opportunity After Digital Marketing Course

 Generally earning depends upon the demand of that skill in the market. And as we all know the scope of digital marketing is very vast and so is the demand in the market of digital marketers now. So you can earn very high with this course and in a small period of time. Every module in this course has its own reputation like if we take a graphic designer, SEO expert, content writer, and many more, they can demand the cost of their skill as much as they wanted to charge and the client has to pay that much only if they wanted the work done from you. In any other profession, people get the cheaper substitute for their work but this industry does not allow you to do that. A huge earning opportunity is thereby either doing a job or becoming a freelancer. The plus point is that you can make your passive earnings from here like from affiliate marketing.

What Does a Digital Marketing Expert Do?

A digital marketing expert after taking a lot of experience in digital marketing jobs or through an internship can open its own agency and provide the people skills in which they are experts. Or you can make students learn to become digital marketers by teaching them via online or offline courses. If you had explored the courses which many teachers provide then you can even guide the students which mentor performs best according to their needs. You can get a highly reputed job in your dream company. You can perform all the above tasks individually or if you have spare time then it can be done in any possible combination that you prefer. The teaching profession can be done either by opening your own institute or performing as a job in as many institutes as you are willing to perform and slowly and gradually can be expanded by your own marketing strategies. There are millions of scope in this field.

Digital Marketing jobs in India

After completing your digital marketing course, there are many jobs which you can do which will depend upon your interest level. Every module provides an opportunity for a job. Like you can become a website designer if you are good at making pages. Further can be a Search Engine Optimisation specialist if you know how to rank the keyword. And moreover, if you are good at social media platforms then you can take the work according to that and help people in reaching their target audience. And if you have a good reach and better audience then you can do affiliate marketing and sell other products online and get paid in the way of commission. Continuing by a content writer, if you are good at writing and reading then you can get into that. If you are good at influencing people then you can get into copywriting, email marketing type of modules. Lastly, if you have experience in ads then you can become an ads specialist and help people run successful ads.

Freelancing Opportunity

Searching for the freelancing opportunity available after the digital marketing course. There are hundreds of opportunities available like you sign in to freelancer.in, naukri.com, fiverr.com, upwork.com, 24seventaent.com, PeoplePerHour.com, etc. you just have to upload your CV there and people will hire you according to their need. Here you can do it online while sitting at home according to your convenience but remember after completing a complete digital marketing guide for beginners. 

Where You Can Do Jobs?

 After getting knowledge about digital marketing then you can pursue jobs in many different big companies like Facebook, Amazon, Flipkart, google at the managerial positions which play a very important role in their company and thus increasing the salary rate. Your google certified certificates will help you a lot in getting jobs. You can generally build the start-ups by advertising about their vision and the opportunities they will avail to the public. A brand manager is also a very recognized job as this is done through social media marketing which requires vast experience in that field. As the scope is increasing, so as every company is hiring digital marketers so that they can also be recognized on the web world. Last year’s stats proved that from 2019 to 2021 people had generated more income online as compared to the ones who were involved in offline business with the traditional mode of marketing.

Digital Marketing Salaries

The salary of the digital marketer is way more as compared to any other job. If you had done the complete digital market guide for beginners then there is very bright scope in the field of the salary too. According to the statistical data mentioned, the average salary according to post in mentioned below:

Job Average Salary (per annum)
SEO expert247,600 INR 
Social media specialist345,300 INR
Data analyst and of the content writer438,398 INR
Experienced data analyst   4-5 lakhs
Manager in digital marketing5-6 lakhs

The above discussed are the real data collected from the survey done in 2021.

Digital Marketing Tools

This complete digital marketing guide for beginners course requires the use of many tools which include both the free and the paid ones also. Like if we learn web designing without coding then we require free tools which are Divi builder, Elementor, Themify, etc for making an attractive page for your website. On the other hand, if we talk about the level of content according to the Google guidelines we had written, the Rankmath tool is used which gives you a score out of 100. There are many more tools that make your work easier like sprout social, looming, SendGrid, moose, clear scope, Ubersuggest, MailChimp, and google search console. Many new tools are built according to the need. You can check the tools available free of cost.

Digital Marketing Blogs

If you are learning or have become a digital marketer you must have the practice to read the blogs. It really helps you a lot in success. The more you read, the more knowledge you get. Every digital marketer agency or institute website will definitely have a blog option and there they will guide you about the course. Blogs include the real-life experience which they had got in their life and for that only they are paid for their knowledge. If you start reading blogs only, you will get thousands of experiences without spending a single penny. So the popular websites are of Niel Patel, he writes so smoothly that you get lost in their reading and he will guide you so fantastically that you will learn from him everything without even getting bored of reading. Another one is of Dinesh Jangid, he also writes informative blogs including his own experience. More websites are of search engine land, mashable, the Moz blog, consultancy, social media examiner, marketing land, and many more.  

Digital Marketing YouTube Channel

Nowadays the youtube platform has also been extended for informative and knowledge purposes. You will not believe they can provide you a complete guide for digital marketing guide for beginners as well as for advanced ones also. So talking about the youtube channels, there are different channels for particular modules. Like if we want to gain knowledge about SEO then there are ‘Backlinko’ and ‘Moz’. ‘Unbounce’ is for creating better landing pages. And ‘HubSpot is for learning to attract blogs and social media. Neil Patel’s page specializes in Instagram, youtube videos, and email marketing. Moreover, the google analytics page is for knowing and a better understanding of the services they offer to you. These were the main channels that are highly recommended for digital marketing. Here you can get valuable knowledge free of cost. 

Digital Marketing Books

Below are recommended digital marketing books for every marketing professional whether he had done the complete digital marketing guide for beginners or an advanced course. The first one is ‘Keywords for SEO’ in which the methods of ranking on google with 30 years of experience are there. Another is ‘Social media marketing 2021 and digital marketing which is all about creating your brand and earning through social media. Moreover, other books are ‘Change. adapt. rock’, ’Crawl, walk, run’, ‘Content’ which are based on analyzing consumer behavior and do marketing according to that. Books like ‘E-commerce for small business, ‘Digital marketing trends and prospects’, ‘A hospitality digital marketing guide’ are the ones which summarise you about digital marketing used in business. In this digital world also books are being read. Have you discovered why? This is done to know what they experience and the lessons made by them. From the course of a complete digital marketing guide for beginners, you will learn how to do things but from these books, you will get the experience of performing that.

Lastly, some more highly recommendable books are ‘Digital marketing in the travel industry, ‘Building a storied brand’, ’Marketing 4.0’, ‘the new rules of marketing and PR’ and ‘Permission marketing’. 

Digital Marketing Interview Questions

Some important and frequently asked interview questions are stated below. Like :

  • What made you choose a career in Digital Marketing?
  • What is the reason for the popularity of Digital Marketing? How does it benefit businesses?
  • What are backlinks?
  • What are you expert in from the complete digital marketing guide for beginners?
  • What are the main types of Digital Marketing?
  • Is digital marketing and branding the same thing? What is the difference between On-Page SEO and Off-Page SEO?
  • What would your strategy be for our company?
  • Do you think that the traditional model of marketing can be completely ditched?
  • Which social media platforms should our company be present on?

And many more. He may also ask about your past experience, institute from where you had done the complete digital marketing guide for beginners. So be ready for your catchy lines to present them. Do read these questions before going for an interview.

Top companies to follow

 To have a great vision, we need to first look at what people are performing. For that, we need to follow big companies and learn their strategy of doing work. In the field of digital marketing, you must follow Amazon, Google, Facebook type companies that have a very successful marketing strategy. Don’t think of first completing the complete digital marketing guide for beginners course and then will start performing these activities. just do the things when told, don’t wait for any moment to come.

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