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10 Powerful Reasons Why Digital Marketing After 12th Is A Great Career Option

by Feb 6, 2023Blog0 comments

digital marketing after 12th

Are you confused about what career option to choose after the 12th and want to know if digital marketing is the right choice? Then, this blog is all you need to read today. Read this blog till the end, and you will learn about the most powerful reasons why digital marketing after 12th is an excellent career choice.

If you are one of those students who have completed their 12th and your school life has ended. And the time has come when you must make the most crucial decision about your career and future. In today’s world, digital marketing is the most demanding skill. And it has become popular among students due to multiple reasons. 

Students nowadays want something to help them get a job as soon as possible without studying for 3 to 5 years. And to fulfil this desire, choosing digital marketing after 12th is the only career option.

To enter the prosperous and lucrative field of digital marketing, you do not require a long-term degree, and a short-term digital marketing certification course is enough. Often maximum students opt for long-term bachelor’s degree programs like BBA, B.Com, or B.Sc., but at the end of the year, it provides you nothing but just a degree completion. 

At present, digital marketing as a career is at boom. You can’t only see it as a short-term course as it offers numerous benefits such as endless growth and limitless job opportunities with higher salary packages. And the reports say that digital marketing will generate many more job opportunities in India by the end of the year. This is why the earlier you enter, the more benefits you will get. 

Another question that students often think about is whether they can opt for digital marketing after 12th or not. And the answer is definitely “Yes”. This course has nothing to do with fancy degrees or eligibility. You require basic English and computer knowledge and digital marketing skills for this field. And you can attain these skills by pursuing a digital marketing certification course.

Job Opportunities In Digital Marketing After 12th

Undoubtedly, we are living in the golden era of technology and digitalization. And in today’s world, almost every company is adopting digital marketing to maintain its online presence. They require some professional and skilled digital marketers to handle their marketing section. Therefore, digital marketing offers various jobs for the present generation.

Additionally, it is believed that India is one of the leading countries in providing digital marketing and digital marketers jobs. There are currently around 6 billion internet users in India and expected to grow higher and higher as time passes. And the more internet users, the more they need digital marketing and digital marketers. And if we talk about the present times, digital marketing is one of India’s reputed and highest job profiles. 

Digital marketing offers you many job vertices; many of them are mentioned below:

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Content Writer And Strategist
  • SEO Executive
  • PPC Specialist
  • SMM Expert
  • Analytics Analyst
  • Email Marketer
  • Social Media Manager
  • And many more

Know Why Digital Marketing After 12th Is A Great Career Option – 10 Dominant Reasons

Now, let us start with the powerful reasons why digital marketing after 12th can be a great career option.

No Complicated Entrance Exams

Unlike other degrees and courses, the digital marketing course does not require specific eligibility or complicated entrance exams. All you need to have is basic computer knowledge.

Short Duration Course

Like other degree programs, digital marketing is not a long-term course of 3 to 4 years. It is a simple course with a duration of 4 to 5 months. So, instead of investing your 3-4 years in a doctorate and engineering degree, you can kickstart your career easily by getting into this digital marketing course.

And if you choose to do so, till you complete a bachelor’s degree, you will gain professional experience for 3 years. And this experience will help you get a hike in your salary.

Affordable Course

Unlike other costly medical and engineering courses, you do not need to spend lakhs to complete a digital marketing course. And undoubtedly, it is a very cost-effective course which is another reason why digital marketing after 12th can be a great choice. Generally, the average fees for a digital marketing course range from 30-40 thousand.

High Employment Opportunities

Reports suggest that India will witness a need for around 1.5 million digital marketers by 2023. This figure clearly shows that India requires a lot of digital marketing executives due to the increase in internet users and the rising scope of digital marketing

Therefore, it can prove fruitful for you if you pursue digital marketing after 12th.

Part-Time Course Is Also Available

If you are pursuing a regular college degree program or already have a job, you can still opt for and pursue a digital marketing course. You can find many institutes offering weekend batches or offering evening batches for such students. So, this is a great option to opt for these batches.

Along with this, a digital marketing course helps students and business professionals get jobs and lead their businesses to the next level.

Can Start Your Own Business

The digital marketing course after the 12th also offers you the opportunity to start your own business. You can open your own startup with basic digital marketing knowledge if you have enough budget and assets.

And then, you can also hire professionals to take your business to another level. 

Start Freelancing

The biggest advantage of digital marketing after 12th is that you can start your freelancing work. If you want to work independently, you can start freelancing digital marketing services.

Many websites such as UpWork and Freelancer allow you to do multiple projects and get paid.

Endless Growth Opportunities

You will never stick to a single job profile in the digital marketing industry. If you are a digital marketing executive, you can also earn specialization on another job profile such as PPC and become a PPC expert. In this way, you can easily get into a specific job profile.

Multiple Job Vertices

Digital marketing has many components such as content writing, SEO, SMM, PPC, Email Marketing, etc. Thus, digital marketing provides a variety of job profiles according to the candidate’s interest. Some are Website Designer, Content Writer, SEO Executive, PPC Expert, Email Marketer, Mobile Marketer, App developers, etc.

A Chance To Become Online Celebrity

Vlogging and Blogging form the centrepiece of digital marketing. Any good digital marketing course will guide you to write blogs and create video content. With this, you can have an immense opportunity to pursue your passion and become an online celebrity.

Plenty of online users showering clicks on your blogs and videos can turn you into an online sensation overnight. 

Who doesn’t know Carry Minati, Mostly Sane or BB ki Vines? They are successful video creators who have earned tremendous recognition and love as online celebrities. 

And for the blogging world, Amit Agarwal, Om Thoke, & Harsh Agarwal are the perfect examples in India. 

Eligibility For A Digital Marketing Course

A digital marketing course doesn’t require any eligibility. Anyone can pursue digital marketing whether the person is a 12th pass, graduate, a housewife or a business professional.

To pursue digital marketing, you only require certain skills such as basic computer, creativity, English, etc. And every 12th pass student has these skills. A certified digital marketing course can attain other technical skills such as PPC, SEO, SMM, etc.

So, if you have passed your 12th, you need not worry about the eligibility criteria. You can choose digital marketing after 12th as your career choice.

Know What Are The Components Of The Digital Marketing Course

When you are ready to choose digital marketing after 12th as your career, you must know what you will learn throughout your digital marketing course.

  • Introduction of Digital Marketing
  • Website introduction & Creation
  • Search Engine Optimization
  • AdSense
  • Google Search Console 
  • Google Analytics
  • Social Media Optimisation (SMO)
  • Social Media Marketing (SMM)
  • Google Ads (PPC)
  • Google Tag Manager
  • Content Marketing
  • Email Marketing
  • Lead Generation
  • Ecommerce Marketing
  • Drop-Shipping
  • Mobile Marketing
  • Graphic Designing
  • Video Marketing and Editing
  • Affiliate Marketing
  • Freelancing
  • Online Reputation Management
  • And Many More.

Know Where To Do Digital Marketing Course After 12th

You can do your digital marketing course both online and offline as per your choice. But choosing the right digital marketing course can positively shape your career. Because if you attain the required skills and knowledge, you can easily grow yourself in this ever-growing and emerging digital marketing field.

And for choosing the right training institute that can help you pursue digital marketing after 12th as a career, you might consider the following factors.

You might find it challenging to choose the best training institute for yourself. It will get easier for you to select after knowing the following factors:

  • Legacy of the Institute
  • Teaching Method
  • Know About the Trainers
  • Course Curriculum
  • Alumni Reviews and Testimonials
  • Placement Assistance

Know Why Digital Marketing Is An Emerging Career Field

  • There are around 3.5 billion social media users all around the world. This is why social media platforms are a great option for marketing.
  • Another reason digital marketing is an emerging career field is that the whole world is shifting to digital and using the internet for several purposes. India has more than 6 billion internet users at present, which makes India the second country with the highest number of internet users after China.
  • You won’t believe it, but there are more than 8.5 billion searches on Google daily. And it has made Search Engine Optimization more important than ever.
  • There are almost 5 billion video viewers on YouTube every day. 
  • Digital marketing has helped many businesses go global as it helps to promote worldwide. And the perfect examples are the two best ECommerce platforms- Amazon and Flipkart. They have reached this place and the level of popularity with the help of digital marketing only.
  • According to Statistics, 4000 to 7000 startups are starting every year in India. And many of these startups have become giants like Linkedin because of the digital marketing tools and strategies.

All these statistics mentioned above have done online marketing more than ever before. And also, it has been made clear that digital marketing after 12th is one of the best career options you can opt for. Also, this industry always witnesses numerous employment opportunities along with job opportunities. 

To Conclude

With all the details and information mentioned in the article, you would know that digital marketing is the need of the present world. Every brand or business wants to have a good online presence and popularity. And it requires good digital marketers with basic skills and knowledge.

And choosing digital marketing after 12th as a career can help you attain the required skills and have a high-paying reputed job. 

The best part about digital marketing is that anyone can pursue this course. Undoubtedly, the demand for digital marketers will rise in the future, and the scope of digital marketing is brighter than ever.

Therefore, the earlier you enter the industry, the more experience you gain. It has made digital marketing after 12th a promising career option for the present generation of students. And if you start now, you can be the person with the most demanding skill in the future.

Hoping that you have liked this blog about digital marketing after 12th as an excellent career option. If you have any queries about the blog or want to know more, you can comment below or mail us at hsdm@gmail.com. We would be more than happy to respond. 


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